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IDEA GENERATION

IDEA GENERATION

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Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.IDEA GENERATION Direction Economie Management et direction
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    Épisodes
    • How Ryan Clark Pivoted From Forcing Fumbles to Winning Emmys
      May 27 2025

      In 2012, an undersized football player with a chip on his shoulder from Marrero, Lousinia had an idea.In the middle of an NFL playing career that saw him go from undrafted free agent to Pro Bowler and Super Bowl Champion, Ryan Clark channeled the competitive streak that fueled his play into a media career.Clark not only overcame the odds to simply play in the NFL, he also overcame a terrifying on field health scare that nearly took his life, and turned it into the next chapter of his career.Since then, Clark has become one of the top voices in sports media, becoming a regular on ESPN, winning an Emmy, and launching his own wildly successful podcast, The Pivot.And it all started with one idea… 0:00 Intro2:02 Biggest Problem in Sports Media6:30 Lessons at LSU8:23 NIL Deals vs NFL Rookie Contracts11:03 Getting Cut From the Giants13:01 “Now You’re a F*cking Steeler”16:02 Battle With Sickle Cell: “I Thought I Was Dying”19:04 Super Bowl Win and Loss25:40 First TV Opportunities While Playing / Debating Skip Bayless / ESPN31:25 “Players are Humans”36:50 The Pivot: Business, Guests, & The Future44:40 Where Does Motivation Come From?

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      49 min
    • Lena Waithe Breaks Down the Modern Hollywood Playbook
      May 14 2025

      In 1991 a 7-year-old girl on Chicago’s South Side had an idea.Inspired by the stories she heard from her grandmother and mother, Lena Waithe decided she wanted to see the lives of herself and her family and neighbors depicted on television.Moving to Los Angeles in her early twenties, Waithe worked her way up through the television business, eventually winning an Emmy for her writing, creating The Chi, a beloved series loosely based on her own life, and launching her own production company, Hillman Grad.And despite facing sharp criticism for her distinct creative vision, Waithe remains committed to shaping her legacy her way.…and it all started with one idea.Chapters:0:00 - Intro2:10 - Growing Up / 3 Generation House4:05 - Working at Blockbuster / Hoop Dreams7:15 - Navigating Changing Audience Behavior 10:49 - Early Days as an Assistant in Hollywood12:19 - Master of None “Thanksgiving” Episode17:00 - Dealing With Scrutiny That Comes With Fame22:42 - Does Culture Influence Creation? 26:05 - The Chi / Keeping it Fresh 7 Seasons In32:10 - Finding Inspiration Today35:50 - Future Aspirations / Leaving a Legacy

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      42 min
    • Jae Tips Had a Sneaker of the Year at ComplexCon—So Why’d He Storm Out in Protest?
      Apr 29 2025

      In 2020, a 30-year-old father of two in the Bronx had an idea. While struggling to establish a music career, John Jaequan Cotton, better known as Jae Tips, took inspiration from the streetwear brands he loved and committed fully to a vision for a personal brand focused on apparel and merch.After building an organic following for his designs, Jae stepped outside of his comfort zone and started knocking on the doors of the people who could help scale his vision. That hustle led to a partnership with an obscure running shoe brand, Saucony, and a series of beloved footwear collaborations that captured the imagination of the sneaker community.But despite critical and cultural acclaim, the harsh economics of streetwear and the crowded footwear landscape mean that Jae still cannot take success for granted.And it all started with one idea…


      Chapters:0:00 - Intro2:15 - Growing Up / Early Influences4:50 - Dealing with Social Anxiety 6:08 - The Influence of Billionaire Boys Club and BAPE8:10 - Lessons Learned Working at Footlocker9:10 - Music Career / Shifting Focus to Merch13:00 - Opportunities During COVID15:00 - Creating Hats, Sneakers, and Shirts17:55 - Keys to Building Community19:30 - First Sneakers with Saucony24:17 - Balancing Supply & Demand / Marketing27:30 - Aftermarket and Resellers29:00 - Five Year Plan / Managing Growth of the Brand32:40 - Biggest Challenges as an Entrepreneur38:20 - Aspirations / What’s Success?40:30 - Leaving ComplexCon Sneaker of the Year Panel43:05 - Turning Adversity into Art

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      46 min
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