ICYMI: Broadway's Biggest Concert is Coming Up
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ICYMI: Broadway's Biggest Concert is Coming Up
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Tony nominations dropped last week, and if you work anywhere near Broadway, you felt it. But every year the same question comes up: how do you bring people who don't follow the industry closely into the moment?
That question sent us back to a conversation with Ruthie Fierberg from Broadway News, who made an argument we haven't stopped thinking about — that the Tonys are, functionally, Broadway's biggest concert, and that naming it that way could change who feels invited to watch.
- why the Tonys lose casual viewers who haven't seen the nominated shows
- what makes award show performance numbers uniquely accessible
- how framing shapes who feels like the audience is for them
- the question every fan-facing organization should be asking: who are you making it easy for, and who are you accidentally leaving at the door
Listen to the full conversation with Ruthie Fierberg here: https://www.buzzsprout.com/2449648/episodes/17392620-broadway-s-press-corps-on-the-fans-who-keep-it-going
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