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Erica Sanchez is a franchise consultant, developer, and former franchisor with over 15 years of experience in corporate leadership and franchising. She scaled a brand from three locations to thirteen before exiting, and in this conversation she shares real-world insight into why most business owners fail when they try to franchise — and how to do it the right way.

This episode goes beyond theory and gets into the realities of franchising, including mindset, marketing, systems, leadership, and the hard decisions business owners must face when they want to grow.

In this episode, we cover:

• What makes a business truly franchise-ready
• Why most business owners fail at franchising
• The role marketing plays in franchise growth
• Common franchising myths that cost owners time and money
• The difference between selling a business vs selling a concept
• How mindset and leadership impact scalability
• Real stories from scaling brands during challenging economic times

This conversation is for entrepreneurs, business owners, and operators who are serious about growth and want a clear, honest understanding of what it actually takes to expand successfully.

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Want a real look at how agents can win when the market isn’t easy? We sit down with managing broker Melissa Schwartz of Realty One Group Paradise Valley to unpack what actually moves the needle: listening, legal fluency, and hyperlocal market insight. Arizona may be adding jobs at a rapid clip, but buyers still hesitate as rates and headlines fuel uncertainty. Melissa breaks down how to turn those headwinds into an advantage by mastering forms, knowing your 10-mile radius better than anyone, and building marketing plans that last longer than a week.

We get practical about the shift from portal-driven leads to relational, boots-on-the-ground work. Think neighbor letters before open houses, door knocking with tact, and content that educates rather than chases clicks. Melissa shares why 18 contract changes in 2024 demand deeper training, how DISC helps tailor conversations to engineers and emotion-driven buyers alike, and what mentorship looks like inside a culture that values collaboration over competition. We also explore serving veterans with care, including VA loan nuances and strategies for sight-unseen moves on tight timelines.

The conversation expands into ADUs as a real solution for multi-generational living and affordability in Arizona. State rules opened the door, but city overlays still dictate usage and rental policies—so due diligence matters. We outline smart financing choices, rate buydowns, and the timeless advice to marry the house, not the rate, as long as the payment fits your life. If you’re an agent, leader, or client who wants clarity instead of hype, this talk delivers grounded strategy and a path to confidence.

If this resonates, follow the show, share it with a colleague, and leave a quick review to help more people find conversations that actually move their business forward.

Listen Now! Available on Spotify, Apple Podcasts, YouTube, and all major platforms.

🔗 Follow & Connect:
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🎤 Join the Conversation:
Use #IAmVoz #ProveItToYourself #EntrepreneurMindset #Wolfpack and share your biggest takeaway!

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Ever wonder how a DJ’s instinct to read a room can translate into closing deals, building community, and creating real financial freedom? We sit down with Brian Bressler—22, newly rooted in the Valley, insurance broker, and founder of The Closing Table—to trace the leap from cross-country move to meaningful momentum. The story runs on courage and craft: driving west with a trailer, starting a networking series for real estate pros and allied trades, and using the same attention-to-energy that drives a packed dance floor to spark collaboration and referrals.

We dig into the habits that make freedom work. Brian shares how a color-coded calendar and a ruthless focus on inputs—calls, meetings, follow-ups—beat obsessing over outcomes. We talk about the advisor mindset in insurance and real estate: people first, business second. That lens pays off when a friend faces a denied AC claim and a premium spike to $7k; one warm introduction and smart policy work save thousands and likely shorten her path to true homeownership. Along the way, we unpack the college question with nuance: you don’t need a degree to win, but you do need education—mentors, reps, and the humility to keep learning.

Under the tactics sits a steady core: faith, accountability, and kindness. The serenity prayer becomes a daily operating system; “don’t fold” becomes a plan, not a platitude. From street-level hustle—handing out mixes and collecting numbers—to building a database that compounds over years, we chart how relationships turn into resilience and how service quietly becomes a strategy. If you’re ready to stop chasing money and start attracting opportunity by being useful, this conversation gives you the playbook and the push.

Enjoyed the conversation? Follow Brian on Instagram at brian.bressler, subscribe for more candid builder stories, and drop a comment with the one input you’ll improve this week. Your next connection might be in this feed—share this with someone who needs the nudge.

Listen Now! Available on Spotify, Apple Podcasts, YouTube, and all major platforms.

🔗 Follow & Connect:
🌐 iamvoz.com

Instagram: @TheDJVoz

Facebook: facebook.com/Imvoz

🎤 Join the Conversation:
Use #IAmVoz #ProveItToYourself #EntrepreneurMindset #Wolfpack and share your biggest takeaway!