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I fired my accountant this month. A firm with a boardroom and a lot of staff quoted me $20,000 to replace him. A remote firm that uses AI and only works with Xero clients quoted about $460 a month for the same job. That is about a quarter of the price.

That gap is coming for your agency too. This week I go through the HighLevel announcements from Level Up in Dallas, what is free now and what still costs money, and what a quote for an empty boardroom tells you about pricing your own work.

I am also starting free live consults on the show. Bring me the thing that is stuck in your agency and I will coach you through it on air. Leave me a voicemail at https://mvrx.link/fanmail and tell me you want a consult.

In this episode:

• What HighLevel announced at Level Up in Dallas, and what is free for agency users now (fair use applies)
• What is still paid: the agents that do the work, and the AI Employee plans per sub-account
• LC Payments, HighLevel's own payment processor, and the goal Varun stated of sharing about 40% of its payments profit with Founder plan agencies (it is in Labs and not live yet)
• Why Managed Agents getting their own computer matters
• Why "we'll set up AI for you" just became a free button, and what to sell instead
• A survey of 279 SEO professionals: 44% are more worried about AI than a year ago, and 43 of 85 agency SEOs fear smaller teams
• The $20,000 accounting quote against about $460 a month, and who pays for the boardroom
• Why a Xero-only niche lets a small firm do the same job for a quarter of the price
• Your homework: list everything in your price that your client pays for and never sees
• How to get a free live consult on the show

Chapters:
0:00 Cold open: I fired my accountant
0:16 Intro and free live consults
1:38 HighLevel says AI is free now. Is it?
6:20 LC Payments and the 40% claim
9:08 Managed Agents get their own computer
11:01 Stop selling the setup
11:42 44% of SEOs are more worried about AI
13:02 The Headful accountant and the $20,000 quote
16:19 The Headless accountant at $460 a month
18:25 Homework: what is in your price that clients never see
21:07 Free live consults, HighLevel and Viktor

Mentioned in this episode:

• HighLevel: https://mvrx.link/ghl (affiliate link)
• Viktor: https://mvrx.link/get-viktor (affiliate link)
• Leave us fan mail or ask for a live consult: https://mvrx.link/fanmail
• Work with us: https://theagencyhour.com/headless

Every episode of The Agency Hour: https://theagencyhour.com