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How Data Personalizes the Media Experience

How Data Personalizes the Media Experience

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Media & Entertainment: The past year has accelerated the ability for media companies to deliver new, highly personalized experiences through comprehensive, data-driven insights. Jesse Redniss of Brave Ventures and Jennifer Cooper of Microsoft join Steve for this wide-ranging discussion about how these efforts are already delighting audiences.

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Know Your Audience: Understand and anticipate consumer preferences and behaviors through comprehensive data-driven audience insights. Use audience engagement strategies and customer analytics to understand your customer in depth.

Steve Franklin | LinkedIn [host]

Jesse Redniss, Brave Ventures | LinkedIn [guest]

Jennifer Cooper, Microsoft | LinkedIn [guest]

Visit our Media and Entertainment site and our Telecommunications site to learn more.

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