Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right.

They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead of gathering dust.

If you’re thinking about using research to stand out or you already are but want better results, this conversation will help you create content people actually believe in.

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Connect with Erin:

https://www.linkedin.com/in/erinbalsa/

www.hausofbold.com

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

• Research reports can elevate a brand's market presence

• Sloppy methodology can damage a brand's credibility

• Selective reporting undermines trust in research findings

• Building a solid process is crucial for effective research

• Transparency in data collection enhances credibility

• Contradictory findings can be used to build trust

• Engaging sales teams is essential for report success

• Gating reports can limit audience reach

• Thought leadership is established through credible research

• Coining terms can help brands own conversations

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