How to Stay on Trend - The Evergreen Advantage
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How to Stay on Trend - The Evergreen Advantage
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In this episode of the Profitable Speaking Podcast, Brad Hauck explores the concept of 'evergreen' content and its importance in building a successful long-term speaking and business career.
He discusses the timeless motivators that always sell, the creation of enduring frameworks, and the benefits of building memberships and communities that appreciate in value over time.
Brad also stresses the significance of focusing on higher-level concepts and why people buy shortcuts, not skills. Additionally, Brad shares a free resource for launching a course in a weekend and covers six universal market motivators—wellness, wealth, health, personal development, love, and more.
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Brad Hauck
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