Couverture de How to Spin It

How to Spin It

How to Spin It

De : Love Comms
Écouter gratuitement

À propos de ce contenu audio

What does it take to spin today’s scandals and successes?


Welcome to How to Spin It, a podcast about the people shaping perception, those working behind the scenes to build and direct the stories we see around businesses, brands and individuals.


Hosted by me, Kayleigh-Anne Soryal, this series explores modern communication, and the space between intention, interpretation, and influence.

© 2026 How to Spin It
Economie Marketing et ventes
Épisodes
  • Sustainability and Communications: Making Impact Stories Clear with Thea de Gallier
    Mar 3 2026

    This episode is about communicating impact clearly, making sense of complex information, and finding ways to engage people without diluting the message.

    In this episode, I’m joined by Thea de Gallier, a communications consultant working in impact storytelling and digital content in the climate space, to talk about translating science, policy and sustainability reporting into communications people can actually understand.

    Thea shares their journey from journalism, including several years working at the BBC, into freelance communications, and how their experience across digital journalism and content formats shaped their approach to clarity, tone and storytelling.

    We discuss impact reporting, greenwashing, and the challenges of communicating sustainability in a landscape where regulation is shifting and scrutiny is increasing. Thea reflects on their work with organisations including the World Economic Forum, including time around Davos, and what that revealed about the gap between policy ambition and public understanding.

    About the guest

    Thea de Gallier is a communications consultant specialising in impact storytelling and digital content in the climate space. After seven years as a journalist covering social affairs, including time at the BBC, they now work with NGOs, nonprofits and mission-led organisations to make scientific and policy information accessible, engaging and clear.

    Connect with Thea
    Thea de Gallier on LinkedIn

    Connect with me:
    LinkedIn: Kayleigh-Anne Soryal
    Website: https://www.love-comms.com

    Afficher plus Afficher moins
    40 min
  • Measurement and PR: Proving the Value of Your Work with Marianne Morgan
    Feb 10 2026

    This episode is about knowing the value of your work, keeping sight of it, and being able to articulate it when it counts.

    In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to confidently demonstrate the impact of PR.

    Marianne brings deep experience from PR agency environments into her specialist work in communications measurement. We discuss how insight can help you stay on track, strengthen decision-making, and show the worth of your work without everyone needing to become a “data person”.

    The conversation also explores Marianne’s current work at the ICO and how evaluation supports communications around complex and sensitive issues. Marianne also reflects on returning from maternity leave, moving into a specialist role, and how developing deep expertise can open new paths in a PR career.

    About the guest
    Marianne Morgan is Insights and Evaluation Lead at the Information Commissioner’s Office (ICO) and a former board director of the Association for the Measurement and Evaluation of Communications. A trusted voice within the communications industry and an active contributor to Women in PR, Marianne's 20 years agency-side saw her develop a data and insights department from scratch, before moving into the public sector.

    Connect with Marianne on LinkedIn.

    Mentioned in the episode:

    The Ripple Effect - Communicating with empathy after a data breach

    Better Records, Together - Connecting people with their care story

    Connect with me:
    LinkedIn: Kayleigh-Anne Soryal
    Website: https://www.love-comms.com

    Afficher plus Afficher moins
    44 min
  • Relevance and Perspective: Building Brands with Shilpa Saul
    Jan 27 2026

    This episode is about relevance; who brands are really speaking to, who gets left out, and what happens when decisions are made without enough perspectives in the room.

    In this episode, I’m joined by Shilpa Saul, Partner at The Unmistakables, to talk about relevance, power, and how brands and organisations can create work that truly connects with people.

    Shilpa shares her journey from PR agency and in-house roles into building a consultancy focused on helping brands and businesses become relevant to more people, not just people like them.

    The conversation explores internal and external relevance, from workplace culture, pay, progression and power dynamics, to brand behaviour, cultural engagement and when taking a stance helps or harms.

    About the guest

    Shilpa Saul is Director at The Unmistakables, where she works with brands and organisations to help them become relevant to more people, internally and externally. She brings over 25 years of experience from fast-paced agency and in-house roles.

    Connect with Shilpa
    Shilpa Saul on LinkedIn
    The Unmistakables website & insights

    Connect with me:
    LinkedIn: Kayleigh-Anne Soryal
    Website: https://www.love-comms.com

    Afficher plus Afficher moins
    42 min
Aucun commentaire pour le moment