How to Scale a Roofing Business: Sales, Insurance Claims, & Consistency with Brandon Witten
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How to Scale a Roofing Business: Sales, Insurance Claims, & Consistency with Brandon Witten
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In this episode of the Business Brains & BS Podcast, we sit down with Brandon Witten, founder of Family Tree Roofing, to discuss his journey from pitching in college to building a powerhouse roofing company in Tulsa.
Brandon shares his unique "boots on the ground" perspective on what it takes to survive and thrive in the trades. We dive deep into:
- The Transition to Ownership: Moving from a top-tier national company to starting a family-run business.
- The Power of Service: Why Brandon prioritizes "band-aid" repairs to build long-term trust with homeowners.
- Navigating Insurance Claims: The truth about denied claims and why being a "Certified Shingle Repairability Assessor" changes the game for clients.
- Team Retention: Why the installation crew is the heartbeat of the company and how to treat them so they never want to leave.
Whether you are an aspiring entrepreneur in the construction industry or a homeowner looking to understand the roofing process, Brandon’s candid advice on margins, people-first business, and perseverance is a must-watch.
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