In this episode of The Gold Coast Podcast, host Eric Winegard sits down with Bob Church, Founder of Sentinel CFO Services, to break down how entrepreneurs can stop “winging it” and start scaling with a real financial game plan.

Bob shares what he learned over two decades working in private equity—how buyers value businesses (hint: they’re buying future cash flow), why predictable revenue can increase valuation, and how to make decisions using KPIs, cohorts, churn, CAC, and living forecasts instead of gut instinct.

You’ll also hear practical, real-world examples:

• Why many owners get stuck because they manage the business by their bank balance
• How one home services company finally broke through a revenue ceiling by hiring sales—with the math to prove it
• How much cash runway Bob recommends (and what counts as “fixed”)
• The small working-capital tweaks (AR/AP terms) that can free up real cash
• The difference between salary vs distributions (high-level) and why structure matters
• A look at Sentinel’s dashboard that makes financials simple, visual, and trackable month-over-month

If you’re a business owner who wants clarity, confidence, and a plan for the next 3–5 years—this one’s for you.

Connect with Bob / Sentinel CFO Services
📩 Email: bob@sentinelcfos.com

🌐 Website: sentinelcfoservices.com

👍 Like, subscribe, and comment your biggest business finance question—Eric and the team read them.

Thank you all for listening in on today's episode of The Gold Coast Podcast!