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Originally from America, Lisa moved to Germany from London and launched her online bookshop Story Post. We literally talk shop about why she chose Shopify, Facebook ads, and the challenges of marketing in the EU.

In this episode Lisa and I also talked about:

• Some of the post-Brexit challenges of launching an online shop in the EU when her merchandise was originally sourced in the UK
• How she approached market research in a linguistically fragmented European Union market
• Her journey from working in publishing to finding a way to promote great books and bring more diversity to children’s book market.
• Her experience with using Facebook ads to market her e-commerce business
• Lisa’s tips on making reading a fun and enriching experience for children.

You can find this episode and all episodes as well as show notes for each at https://thegermanylist.de/the-germany-expat-business-show-podcast/

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