Welcome to the Optimised Practice Podcast! In this candid episode, host Blake Sergeant tackles the "hot topic" of practitioner recruitment head-on. While many complain about the difficulty of hiring, Blake reveals why a select group of practice owners are consistently successful.

He starts by challenging common excuses and urges a fundamental mindset shift – stop saying "there are no fish in the lake" if you're not even fishing with intent!

Blake shares actionable steps to elevate your recruitment game, focusing on two key pillars:

1. Creating "Juicy Bait": Discover the Hybrid Model, a revolutionary compensation structure that combines the security of employment with the earning potential of an associate.

2. Recruiting with Intensity: Learn why a single Indeed post or Facebook update isn't enough. Blake emphasises the need for:

   • A dedicated job vacancy section on your website (optimized for SEO).

   • In-practice job ads.

   • Leveraging your patient database for referrals.

   • Always collecting CVs for future needs.

   • Crafting job ads that lead with benefits (WIIFM) rather than just listing practice achievements.

Learn how to build a practice where everyone wins, you, your team, and your patients by attracting and retaining the best in the business.

Watch this on Youtube

https://youtu.be/SkuRazmGXXE