#047. We answer community questions about how to find customers, earn repeat sales, and promote a candle brand without relying on ads. We share practical ways to define your target audience, choose sales channels that fit your margins, and use social media to drive email sign-ups instead of empty follower growth.
• defining a specific target customer and building the entire brand around them
• using price point research and boutique shopping to understand buyer habits
• choosing the right markets and using in-person selling as product validation
• moving beyond friends and family through fundraisers, wholesale, and private label
• improving online store traffic with SEO, Google Analytics, Search Console, and Merchant Center
• using local Facebook groups without getting banned by focusing on value posts
• avoiding low-quality giveaways that attract the wrong audience and hurt engagement
• treating email as the main owned marketing channel and posting with four content pillars
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