How to Build a Better Business Strategy w/ Jennifer Riel of IDEO
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How to Build a Better Business Strategy w/ Jennifer Riel of IDEO
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Our guest on the first episode of 2024 is Jennifer Riel, an IDEO Partner and Chief Strategy Officer. Before IDEO, Jennifer spent 13 years at the Rotman School of Management, where she taught undergrads, MBAs, and executives how to think creatively about their toughest challenges. During this period, she partnered with organizations to help them build their strategic thinking capabilities and transform their teams. Jennifer also teamed up with Roger Martin to write the book Creating Great Choices: A Leader's Guide to Integrative Thinking.
In this fascinating and wide-ranging episode, Jennifer and Chris discuss:
- The five essential questions at the heart of any strategy
- The beauty of being wrong, the costs of not embracing this narrative, and how being wrong can help you build a better strategy
- The false promises of the consensus narrative and why you should leave it behind and embrace tension
- And how to effectively communicate your strategy from the boardroom to the buyer, and beyond
And much more!
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