How to Avoid the Sunk Cost Trap in Pricing
Impossible d'ajouter des articles
Désolé, nous ne sommes pas en mesure d'ajouter l'article car votre panier est déjà plein.
Veuillez réessayer plus tard
Veuillez réessayer plus tard
Échec de l’élimination de la liste d'envies.
Veuillez réessayer plus tard
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
How to Avoid the Sunk Cost Trap in Pricing
-
Lu par :
-
De :
À propos de ce contenu audio
Cost-plus pricing sounds logical, add a margin on top of your costs and call it a day. But in reality, it caps your profit, hides inefficiencies, and forces customers to pay for your past mistakes. In this episode, we break down the behavioral economics of cost versus sunk cost, and how ignoring sunk costs can make your pricing more strategic. You’ll learn how to separate fixed from variable costs, play with seasonal margins, and price based on value, not old investments.
Connect
- ✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.
- ✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.
- ❇️ Connect with us on LinkedIn
Credits
- Host – Etinosa Agbonlahor
- Production – Juan Pablo
- Music – Serge Quadrado Music
Hosted on Acast. See acast.com/privacy for more information.
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !
Aucun commentaire pour le moment
