How this Endodontist Built a Successful Practice in a Crowded Market
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How this Endodontist Built a Successful Practice in a Crowded Market
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Ever wondered what it really takes to build a dental practice from the ground up in one of America's most saturated markets? Join us as we chat with Dr. John Oganesyan, DDS, about his journey from USC endodontic residency to establishing a successful dental practice in the competitive Los Angeles market. He shares how he pivoted from larger dental corporations to private practice ownership, including candid stories about building a patient base, managing insurance transitions, and the decisions that ultimately led to his growing success.
Key moments:
(06:17) Your first dental job is rarely your dream position
(14:58) Sometimes the practice that doesn't check all your boxes is exactly the right one
(20:50) Making the space your own: managing office updates and insurance changes
(26:14) Why referral patterns fluctuate and how specialists can create a more consistent patient flow
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