In this episode, I sit down with Nick, the founder behind one of Berry’s most recognisable coffee spots, IV Coffee, to unpack the journey from washing dishes as a teenager to building a brand that locals and travellers now actively seek out.

What begins as a conversation about coffee quickly becomes a deeper look into simplicity, community and the mindset required to start before you feel ready. Nick shares how a 28-square-metre coffee shop, built with intention rather than excess, grew through word of mouth, consistency and genuine customer connection rather than heavy marketing or expansion for the sake of it.

The discussion explores:

• The early days of learning hospitality from the ground up

• Why keeping the concept deliberately simple became a competitive advantage

• Building brand identity without over-engineering the marketing

• The emotional side of running a small business in a tight-knit community

• Balancing growth, lifestyle and personal wellbeing

• Lessons from opening a second location and knowing when to step back

• The difference between a “nice job” and designing a “nice life”

This episode is a candid look at entrepreneurship without glamour, a reminder that strong brands are often built on small daily decisions, human connection and the willingness to just put your shoes on and start. It is particularly relevant for founders, marketers and anyone considering turning a simple idea into something meaningful without losing the lifestyle they set out to create.

Follow IV Coffee:

• Instagram
• Website
• South Coast Style
• Le Bar

The Guesswork to Growth Podcast

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If you enjoyed this conversation, have feedback, or know a founder, creative or business owner who would be a great guest on the podcast, please get in touch podcast@digitalhabitus.com.au.

We’re always looking to share more local stories, journeys and perspectives and welcome recommendations or interview enquiries.