Couverture de How in the Hell?

How in the Hell?

How in the Hell?

De : Brett Essman
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Have you ever wondered how your favorite ad campaigns got made? I talk to some of the best creatives in the business about how they made ideas happen. From brief to execution and everything in between, this is, How in the Hell.

2025 Brett Essman Economie Marketing et ventes
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    • How in the Hell? Eric Hansen

      How in the Hell? Eric Hansen
      Dec 22 2025

      Join me and Eric Hansen as we discuss the Jackson Hole Tag Responsibly, which he created at while at Colle McVoy. We explore the creation of this groundbreaking concept, delving into the team's challenges, their inventive creative process, and the drive that consistently produces their outstanding work.


      You can find the work we discussed here:


      https://www.contagious.com/en/article/news-and-views/campaign-of-the-week-17-12-18
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      30 min
    • How in the Hell? Myra Nussbaum

      How in the Hell? Myra Nussbaum
      Nov 21 2025

      Join me and Myra Nussbaum as we discuss the renowned Miller Lite Cantroller campaign, which she spearheaded while at DDB. We explore the creation of this groundbreaking concept, delving into the team's challenges, their inventive creative process, and the drive that consistently produces their outstanding work.

      You can find the work we discussed here:

      https://www.oneclub.org/awards/theoneshow/-award/36647/cantroller/
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      32 min
    • How in the Hell? Trailer

      How in the Hell? Trailer
      Oct 19 2025
      1 min
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