1:25 - Conventional Wisdom - Defend your territory

2:48 - Measuring the hidden impact of Branded Search Campaigns

3:46 - Brand Strength - Why does it matter?

4:20 - Strategies for responding to Competitor Brand Bidding

6:10 - Search Intent - Why does this matter?

8:20 - Budget Deployment - Demand Generation vs Demand Capture

10:18 - Factors influencing competition and cost on Paid Search

12:38 - Attack - The best form of defence?

21:43 - Channel Attribution & Final Thoughts

We're the marketing agency that puts revenue first.

At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.

See how we can accelerate your revenue at https://www.pieo.me/

When scaling a business, there's a common scenario that plays out far too often: Companies pour money into marketing campaigns, watching their impression numbers soar without seeing any tangible results. It's a story we've seen repeatedly at Pieo, and it raises an important question: Are we sometimes too focused on vanity metrics, and overlooking opportunities as a result?

In this episode, James and Andrew share their experiences of working with a boutique Hotel in Sri Lanka who were facing challenges with customer acquisition, and discuss how they embraced Third-Party distribution to drive revenue growth.

0:56 - Breaking down the Acquisition Challenges

2:03 - Reframing Cost of Acquisition

3:34 - Optimising Property Listings

4:37 - Influence of Pricing on Ranking

5:34 - Understanding Marketplace Ranking

6:43 - Comparing Marketplaces

8:20 - Using Marketplaces as a Stepping Stone

9:28 - Blending Marketplace and Direct Acquisition Strategies

12:00 - Understanding Customer Behaviour

We're the marketing agency that puts revenue first.

At Pieo, we blend serial entrepreneurship with data-driven marketing expertise to accelerate revenue growth. No vanity metrics or fluffy reports - we're the people who've scaled businesses since 2006, transformed marketing spend into measurable growth, and know exactly how to take 'okay' to 'exceptional'.

See how we can accelerate your revenue at https://www.pieo.me/