How We Reacted When Competitors Targeted Our Branded Keywords
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How We Reacted When Competitors Targeted Our Branded Keywords
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À propos de cette écoute
1:25 - Conventional Wisdom - Defend your territory
2:48 - Measuring the hidden impact of Branded Search Campaigns
3:46 - Brand Strength - Why does it matter?
4:20 - Strategies for responding to Competitor Brand Bidding
6:10 - Search Intent - Why does this matter?
8:20 - Budget Deployment - Demand Generation vs Demand Capture
10:18 - Factors influencing competition and cost on Paid Search
12:38 - Attack - The best form of defence?
21:43 - Channel Attribution & Final Thoughts
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