How To Dominate Your Market By Writing Results-Oriented Copy Featuring Seth Greene
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How To Dominate Your Market By Writing Results-Oriented Copy Featuring Seth Greene
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Seth Greene is the Chief Executive Officer at Market Domination LLC (one of the fastest-growing privately held marketing firms in the USA). Their direct response marketing campaigns have been proven to generate incredible results for their clients over the last 14 years. They serve everyone from brick and mortar retail, to professional practices, to fortune 500 companies.
Seth Greene was trained by the legendary marketing guru Dan Kennedy. He is the only person to be nominated three years in a row for Dan Kennedy's prestigious marketer of the year award. Seth is the author of 8 best-selling marketing books.
Episode Highlights
- You can easily reposition an existing offer to a new, better-defined target market and make it perform really well.
- If you are looking for a new offer, the smart thing to do is look for the target market you are irrationally passionate about before looking for an offer.
- Do a deep dive analysis on every client you've ever had.
- When it comes to pricing, you should be the most expensive provider of what you do.
- When you are known as the most expensive provider of what you do, you are also perceived as probably one of the best.
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