Couverture de How To Be A Handmade Boss

How To Be A Handmade Boss

How To Be A Handmade Boss

De : Steph Cole-Lewis
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Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.

We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!

I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.

However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.

Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

© 2026 How To Be A Handmade Boss
Direction Economie Management et direction Marketing et ventes
Épisodes
  • #118 - Etsy SEO For Beginners: Stop Using Random Keywords
    Jun 10 2026

    Etsy SEO sounds fancy, but honestly? It’s mostly about using the words your buyers are already typing into Etsy.


    This Etsy for beginners video is for handmade sellers who are new to Etsy and feel like keywords are some sort of secret code guarded by a very smug algorithm.


    They’re not. Promise.


    What you’ll learn:
    What Etsy SEO actually means
    Why vague keywords hurt your listings
    How to find buyer-friendly Etsy keywords
    Where to use keywords in your listing
    How to start your Etsy shop with clearer, searchable listings


    And if your Etsy listings still aren’t selling yet, grab the free guide here: https://www.handmadebosses.com/whynosales

    If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

    This is your sign to stop guessing.

    I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

    Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

    Not by making more products.

    Not by panic-posting on Instagram.

    And not by working yourself into a tiny business gremlin with a label printer.

    We’re fixing the things already sitting in your shop.

    Your titles.

    Your photos.

    Your structure.

    The bits that turn browsers into buyers.

    So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

    You’ll know what needs fixing, why it matters, and what to do next.

    Listathon starts Monday 15th June.

    It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.



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    10 min
  • #117 - How To Start Your Etsy Shop Without Overthinking Everything
    Jun 3 2026

    Starting your Etsy shop does not need to become a full-blown personality crisis.


    If you’re new to Etsy and trying to get everything perfect before you list anything, this Etsy for beginners video will help you focus on what actually matters first.


    The free guide, Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It, will help you avoid the listing mistakes that stop new shops getting sales.


    What you’ll learn:
    What you actually need before you start your Etsy shop
    What to stop wasting time on
    Why your first listings matter more than your branding
    How to get your Etsy shop live without overthinking
    What to focus on if you want your first Etsy sales


    Start your Etsy shop simply. Fix the basics. Then improve as you go, like a normal human, not a frazzled craft goblin with 19 tabs open.

    Grab the free guide here: https://www.handmadebosses.com/whynosales

    If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

    This is your sign to stop guessing.

    I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

    Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

    Not by making more products.

    Not by panic-posting on Instagram.

    And not by working yourself into a tiny business gremlin with a label printer.

    We’re fixing the things already sitting in your shop.

    Your titles.

    Your photos.

    Your structure.

    The bits that turn browsers into buyers.

    So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

    You’ll know what needs fixing, why it matters, and what to do next.

    Listathon starts Monday 15th June.

    It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.



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    9 min
  • #116 - Etsy For Beginners: Why Your Listings Aren’t Selling Yet
    May 27 2026

    If your Etsy listings aren’t selling yet, don’t panic and don’t start dramatically deleting your entire shop at midnight. Start here.


    This free guide, Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It, will help you spot what’s actually stopping shoppers from buying, without the faff.


    This Etsy for beginners video is for handmade sellers who are new to Etsy, have listed their products, and are now wondering why the sales are not exactly rolling in like a craft fair stampede.


    What you’ll learn:
    Why “no sales” does not automatically mean your product is bad
    The listing mistakes that put buyers off
    Why your title, photos and description need to work together
    What to fix before you panic about Etsy SEO
    How to start selling on Etsy with a clearer, calmer plan


    New to Etsy? Start your Etsy shop with the basics done properly. No fluff. No dramatic spiralling. Just fix the bit that’s actually broken.


    Grab the free guide here: https://www.handmadebosses.com/whynosales


    If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

    This is your sign to stop guessing.

    I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

    Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

    Not by making more products.

    Not by panic-posting on Instagram.

    And not by working yourself into a tiny business gremlin with a label printer.

    We’re fixing the things already sitting in your shop.

    Your titles.

    Your photos.

    Your structure.

    The bits that turn browsers into buyers.

    So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

    You’ll know what needs fixing, why it matters, and what to do next.

    Listathon starts Monday 15th June.

    It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.



    Afficher plus Afficher moins
    10 min
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