How The Baltimore Times Uses AI to Build Trust and Innovate Local News | Paris Brown, Keep It Local Ep. 7
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How The Baltimore Times Uses AI to Build Trust and Innovate Local News | Paris Brown, Keep It Local Ep. 7
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At a time when many local newsrooms fear artificial intelligence, The Baltimore Times is leaning in. In this episode of Keep It Local, host Ryan Welton talks with Paris Brown — one of Local Media Association’s Digital Innovators of the Year — about how a 40-year-old community paper is using AI, AR and VR to serve its audience in fresh, creative ways.
Brown shares how the Times is:
- Making health coverage more accessible with narrated AI summaries and avatars.
- Creating immersive AR/VR storytelling experiences like racing alongside legendary Black cyclists.
- Building trust through partnerships with artists, technologists, and community groups.
- Exploring new AI tools (Perplexity, ChatGPT, Gemini, Zapier) to streamline workflows.
- Developing an AI model to process community-submitted stories through a custom style guide.
Why It Matters
The Baltimore Times is proving that innovation isn’t reserved for large media companies. By treating AI as a partner, not a threat, the paper shows how small publishers can lead in digital transformation while staying rooted in community trust.
🎧 Listen to learn why Paris Brown calls AI “a friend, not a threat,” and what’s next for The Baltimore Times.
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