In this episode of Growth Digger, host Taran Nanda (Founder & CEO, Growth Natives) sits down with Abeer Aulakh, Director of Marketing & Communications at DiGGrowth, to explore how process automation is evolving beyond rigid rules into intelligent, reasoning-driven systems.

What once started as simple “if-this-then-that” workflows is now transforming into adaptive automation powered by AI, machine learning, and contextual understanding. This conversation breaks down that shift in a way that’s practical, human, and grounded in real business impact — not buzzwords.

From understanding why traditional automation falls short to uncovering how reasoning-based automation supports smarter decisions, faster operations, and scalable growth, this episode helps you see automation not as a replacement for people, but as a strategic partner for teams.

Whether you’re a business leader, marketer, operations professional, or tech enthusiast, this episode will change how you think about automation — and what it’s capable of today.

🎯 What You’ll Learn in This Episode

• What process automation really means — in simple, practical terms
• The key limitations of traditional rule-based automation
• What “moving beyond rules to reasoning” actually looks like in action
• How AI-powered automation uses:
  • Machine Learning
  • Data analysis (structured & unstructured)
  • Natural Language Processing (NLP)
  • Context-aware decision logic
• Real business benefits of reasoning-based automation:
  • Faster processes
  • Higher accuracy
  • Better decision support
  • Scalable operations
• Common challenges in adopting intelligent automation — and how to approach them thoughtfully
• Why human-in-the-loop models are critical for trust, governance, and long-term success

👥 Meet the Speakers

🎙 Host: Taran Nanda — Founder & CEO, Growth Natives 🎙 Guest: Abeer Aulakh — Director of Marketing & Communications, DiGGrowth

💡 Key Takeaway

Automation isn’t just about doing tasks faster anymore — it’s about reasoning, adapting, and supporting better decisions. When automation evolves from rule-following to context-aware intelligence, it stops being a tool and starts becoming a true partner in growth.

📌 Thinking about implementing intelligent automation or reimagining your existing workflows? The team at Growth Natives can help you design systems that scale, adapt, and create real impact.

👉 Subscribe to Growth Digger for more conversations on technology, the future of work, and scalable growth 👉 Like, Share & Comment if this episode helped you rethink automation

🎧 See you in the next episode!