In this episode of the Killer Growth Podcast, Samuel sits down with Phil Anderson, Co-Founder of KillerGrowth, to break down how local service businesses should really think about digital marketing—without hype, guarantees, or gimmicks.
Phil shares his 10+ year journey in digital marketing, from teaching himself Facebook ads to helping scale a Boston agency from $50K/month to nearly $900K/month, and eventually co-founding Killer Growth. From there, the conversation turns practical and tactical.
Together, Samuel and Phil unpack the core marketing framework Killer Growth uses with service businesses:

• Google Ads for capturing existing demand
• Meta (Facebook & Instagram) Ads for creating demand
• SEO for owning demand long-term

Phil explains common mistakes businesses make with each channel, why most Google Ads fail, why Facebook leads go cold so fast, how follow-up systems matter more than ad spend, and why SEO is often misunderstood—but still the strongest long-term growth lever when done correctly.
They also dive into attribution, landing pages, content strategy, AI’s role in SEO, and why most “cheap SEO” offers don’t work. The episode closes with clear advice for business owners about to spend their first marketing dollar—what to start with, what to avoid, and how to build confidence without gambling their business.
This episode is a must-listen for HVAC, plumbing, roofing, cleaning, and other local service business owners who want clarity, not confusion, when it comes to digital marketing.
https://killergrowth.com