How Kofi Dotse Turned a Broken Job Market Into a Global Creative Career
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How Kofi Dotse Turned a Broken Job Market Into a Global Creative Career
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In this episode of Minds in Motion, I speak with Kofi Dotse (@kofigramm), a Ghana-based travel creator and producer whose work has been featured by BBC, Global Citizen, Volkswagen, and more.
We unpack Kofi’s pivot from a conventional STEM trajectory into content marketing and storytelling for some of the world’s largest brands, and what it really takes to survive and thrive as an Africa-based creator operating on a global stage. We also explore the overlooked economic potential of the continent’s young workforce, tourism industry, and creative economy, and how Kofi turned limited opportunity into leverage.
Chapters
00:00 - Introduction
00:48 - Kofi's Journey: From Sciences to Content Creator
03:11 - Navigating Education and Career Expectations in Ghana
11:30 - The Impact of COVID-19 on Freelancing and Opportunities
15:01 - Embracing Public Presence and Storytelling
15:27 - Creating Authentic Connections Online
16:39 - Navigating Opportunities in International Collaborations
20:09 - The Conflict of Migration and National Growth
22:16 - Learning from Other Nations
29:33 - Tourism in Ghana: Opportunities and Challenges
33:48 - The Future of African Creatives
35:42 - Monetizing Creativity in Africa
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