I never would have guessed that after building a floral design studio from a complete career pivot, and finding real success doing weddings and events, that I would find myself feeling unfulfilled and out of alignment. What do you do when you build your dream, you’re doing it well, everyone seems to like that you do it, and everything looks perfect from the outside, but you find yourself in agony inside without any way to explain it? Something is out of alignment, and when it comes to creative entrepreneurship, with the amount of effort and output you need to put into this business and brand experience, if the effort is not also filling you up, it’s time to restructure and realign.

In today’s episode I’m sharing advice, insights, and experiences from my own real, and not just a little bit vulnerable, story of how I hit a wall and had to rethink and reshape everything. Through the uncomfortable but utterly necessary process of reckoning with myself, who I truly am, and what I am truly here to do, even if it didn’t make sense on paper and seemed absurd after all the effort I’d put into building the first iteration of my business and brand, the truth is that I was able to build a brand I truly love and that is more successful and fulfilling than if I had stayed where I was.

What I learned is that what can feel safe and sensible can actually become a self-limiting cycle that can drain your energy and creativity faster than the corporate hustle or stifling job you escaped to start your own venture in the first place. The remedy? Transformation and realignment, and I am here to tell you that the gifts of that process are far greater than any of the discomfort it takes to get there. Plus I’m here for you with the lessons, tools, and perspectives to support you as you step out of feeling confined and out of alignment and into your true zone of genius.

In this episode, we cover:

• Advice and insights about transforming a small business into an authentic brand you love

• Aligning your passions and interests into your brand experience so that your work fills you up while it serves and delights your clients

• Jen’s own story of building a successful wedding floral design business, finding that something was out of alignment for her and hitting a wall

• How Jen discovered a way to build a more fulfilling, sustainable path forward as a business owner through shaping an authentic brand in alignment with her truth

• Signs to know you are in need of a pivot, how to get clarity, and where you are headed

• The process of stepping into your zone of genius

Called to Bloom Instagram: @calledtobloompodcast

https://www.instagram.com/calledtobloompodcast

Jen’s Nectar & Bloom Instagram: @nectar_and_bloom

https://www.instagram.com/nectar_and_bloom

Called to Bloom Show Notes: https://www.nectarandbloomfloral.com/blogs/podcast/how-i-transformed-my-floral-business-to-align-with-my-true-calling

This episode of the Called to Bloom podcast is brought to you by Tarot of Flowers — your floral oracle for inner guidance in the language of flowers.