How Hallie Sherman Turned a Blog Into an SLP Movement
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In this inspiring Season 3 episode, Luba welcomes Hallie Sherman, M.S. CCC-SLP the powerhouse behind Speech Time Fun, the SLP Elevate membership, and The Speech Retreat. With 16 years of school-based experience, Hallie built one of the most recognizable platforms in the SLP community while working full-time, raising kids, and learning business from scratch.
This isn't just a "how I built my business" story. It's a raw, honest conversation about imposter syndrome, taking chances, and realizing that validation from the outside world can spark something bigger than you imagined.
Hallie's Journey:
- Started as an anonymous blogger ("Miss Speechy") worried about being "Google-able"
- Created resources out of necessity—couldn't find materials for older speech students
- Turned a hobby blog into a business in 2016 during fertility struggles
- Built a 2,000-member SLP Elevate membership, 600+ TpT resources, and The Speech Retreat
- Left her school job after 13 years to run Speech Time Fun full-time
- Now impacts thousands of SLPs and millions of students worldwide
In this episode, Hallie shares:
- Why her Amazon account is still "Miss Speechy" (and her husband's Whole Foods pickup embarrassment)
- How Pinterest and early Instagram (before the algorithm!) helped her grow
- Why she hired business coaches for Instagram, Facebook ads, and leadership
- The moment she hit 10K followers: "10,000 people are following me?! That's crazy!"
- Learning to be a leader, build systems, and train a team (not just hire for skills)
- Her 10 worst-case scenarios list before leaving her school job
- Why imposter syndrome shows up every day: "Who am I to tell people how to be an SLP?"
- Her biggest strength: quick action taking ("I'd rather it be messy and fix it later")
- Her dream: getting districts to pay for SLP Elevate so therapists don't pay out of pocket
- What grad school didn't prepare her for: mixed groups, data reality, older students
"If I sat around and waited for it to be perfect, I would have never put it out there. What's the worst that happens? It flops? I've had many ideas flop."
This episode is for school-based SLPs feeling burnt out, therapists wanting to build online businesses, educators creating content, and anyone struggling with imposter syndrome while building something big.
📲 Connect with Hallie Sherman: Website: speechtimefun.com | Instagram: @speechtimefun Podcast: SLP Coffee Talk | Membership: SLP Elevate Conference: The Speech Retreat | Book: The Secondary SLP Roadmap
🎙️ Season 3 is here subscribe now!
📲 Follow us: @thegrowthlabpodcast