📱 Ever notice prices changing while you shop online? That might not be random.

In this episode of Garage Talk with Bill Haase, Bill breaks down the growing world of surveillance pricing—a controversial practice where companies use your personal data, shopping habits, location, and online behavior to determine how much YOU are willing to pay.

From online retailers and rideshares to grocery stores and hotels, businesses are increasingly using algorithms, AI, and consumer tracking to personalize pricing in real time.

The scary part? Most consumers don’t even realize it’s happening.

In this episode, you’ll learn:

📱 What surveillance pricing actually is 🛒 How companies track your shopping habits 💳 Why prices change based on your behavior and spending patterns 🚗 How rideshares, retailers, and online stores use dynamic pricing ⚠️ The legal and ethical concerns surrounding personalized pricing 🧠 How consumer psychology impacts spending decisions 💰 Why financial literacy matters more than ever 🔐 Simple ways to protect yourself from data-driven pricing

Bill also shares practical strategies to help consumers fight back against digital tracking, including:

🕵️ Shopping in incognito mode 📶 Turning off Wi-Fi and location services 😷 Avoiding facial recognition systems when possible 📊 Tracking spending habits more intentionally

💡 The truth: If companies understand your spending habits better than you do, they can influence how much you spend.

This episode is a must-watch for anyone who shops online, uses apps, or wants to better understand how technology and consumer data are shaping modern spending.

🔔 Subscribe to Garage Talk with Bill Haase for real conversations about money, mindset, consumer behavior, and financial literacy.