On this episode, host Sima Vasa talks to Elizabeth Finn, President and CEO of The Directions Group. Elizabeth shares her journey from market research beginnings to leading a respected insights firm. She explains how she is guiding the company with an AI-first mindset, integrated intelligence framework and client-centric leadership. Elizabeth offers candid reflections on building strategy without a playbook, empowering teams and breaking barriers as a woman CEO in the industry.

Key Takeaways:

00:00 Introduction.
03:05 Early experiences build the foundation for client-centric leadership.
07:00 Direct client interaction creates credibility and market relevance.
09:08 A disciplined approach ensures strategy delivers measurable results.
11:00 Transparency and consistent communication drive cultural alignment.
15:11 AI requires reimagining workflows, not just automation.
21:13 Leaders strengthen culture by listening before giving direction.
24:18 Reflection and recognition help overcome imposter syndrome.
25:42 Rapid decision-making is essential when you don’t have a defined playbook.

Resources Mentioned:

The Directions Group | Website

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