Some businesses are built from spreadsheets and strategies. Others are built from instinct, obsession, and showing up long before anyone is watching.

In this episode, Pauline Guo shares her unfiltered journey of building her first business to over seven figures, selling it, and now starting again from scratch.

From quitting an internship to blog from her bedroom, to going viral without telling a single friend, Pauline breaks down what actually built her brand, and why alignment, trust, and obsession mattered more than any plan.

How Pauline built a massive audience before ever making a dollar

📌 Why she rejected advertisers early, focused on quality and trust, and how that decision laid the foundation for long-term brand value.

What brand really means (beyond logos and websites)

📌 Pauline explains why brand is your business’s reputation in action—and how misalignment silently kills growth.

How intuition, timing, and readiness attracted an angel investor

📌 The role obsession, credibility, and consistency played in funding and scaling her first company.

This episode is a masterclass in building a business that feels right and scales because of it.

🎧 Listen to the full episode to hear Pauline’s story and rethink how you’re building your brand and business.