Houston, we have a token!
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Houston, we have a token!
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Sincere or Symbolic? Profound or Perfunctory? Truthful...or Tokenistic?
Therein lies the dilemma of organizations that wish to portray their diversity.
With the world becoming a more accepting & positive place, the last thing any brand wants is to be accused of being stuck in the Dark Ages. And while on the face of it, most brands may look like they’ve ‘awoken’ in the new century - do they all mean it? Does it come from the heart? Or is it simply a way to shield their reputations from the label of being ‘anti-woke’?
Tune in to Episode 3 of Consequence of a Message, “Houston, we have a token!” to find out if your organization may have already become a perpetrator of tokenism.
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