Épisodes

  • A Shift In PBSA, Student Protests And The Conference Season
    May 10 2024

    In this week's episode:
    ✔️Are we seeing a shift in PBSA – did prices go too high, too soon?
    ✔️Will we see student protests?
    ✔️Should you spend money on marketing if sales are going well?
    ✔️The conference season – what to expect and how to prepare
    ✔️The big Homes for Students news – and what does this mean for the market?

    Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

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    36 min
  • Marketing and Brand Management in the Shared Living Sector
    May 3 2024

    Here's a snapshot of our conversation in Episode 12
    ✔️Marketing Budgets and Strategies: How are budgets allocated and what strategies are most effective?
    ✔️Focus Groups and Surveys: Utilising these tools to understand resident needs and satisfaction.
    ✔️Brand and Investing in Brand Awareness: Budget considerations, who is responsible, and the importance of consistency.
    ✔️Staffing Structures: Are current staffing levels sufficient to deliver a brand experience?
    ✔️The Life of a Consultant: A day in the life and the real roles they play in shaping the industry.

    Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

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    41 min
  • Is There Really a Shortage of Student Accommodation? And What Does Stacking Up Really Mean?
    Apr 26 2024

    In this week's episode, we delve into environmental issues, student housing challenges and investment quandaries.

    Here's a snapshot of our conversation:

    - What does Earth Day mean to us?
    - The Carbon Budget: Understanding how we can manage our carbon contributions better.
    - Is there really a shortage of student accommodation? Examining the realities behind the numbers.
    - What does stacking up really mean? If it is just on a spreadsheet, is that really stacking up?

    Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

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    28 min
  • Market Research, Effective Management, Emerging Trends and Tech Innovation
    Apr 19 2024

    In Episode 10, we discuss the latest insights on property marketing and student housing.

    Here's a snapshot of our conversation in this episode:

    - On-Site Market Research: Discover how hands-on market research is uncovering new opportunities in shared living spaces.
    - Effective Management: Learn how bridging the gap between investors and operators can optimise property performance.
    - Emerging Trends: Discussing the expectations of Gen Alpha and the impact of technology on future accommodations.
    - Tech Innovation: The need for better system integration to meet the fast-changing demands of modern residents.
    - Blended Communities: Exploring the benefits of multi-functional living spaces for diverse groups.

    Listen now for a fresh perspective on understanding the challenges and opportunities in shared living.

    Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.







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    40 min
  • PBSA from an international student perspective, Social Spaces Inspired by Co-working and Trends in Planning Approvals
    Apr 12 2024

    In our latest episode we discuss:

    - PBSA from an international student perspective: Why the hesitation from investors? We're tackling the misconceptions and highlight opportunities.
    - Social Spaces Inspired by Co-working: What shared living can learn from the co-working revolution to foster community and innovation.
    - Trends in Planning Approvals: Are we witnessing a growth in planning approvals?
    We discuss what this means for the future of shared living.

    From Unipol conference takeaways to the importance of community building and the latest market trends, this episode is packed with insights for anyone involved in student housing, BTR, co-living, or operational real estate.

    Listen now for a fresh perspective on understanding the challenges and opportunities in shared living.

    Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

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    38 min
  • MIPIM, The COM1 Marketing Conference and legislative measures around student tenancy lengths
    Mar 28 2024

    This Week on Our Podcast: Sustainability, Legislation and Property Insights

    What's in store for you in this episode?

    - Exclusive insights from our firsthand experiences at the MIPIM event
    - Key takeaways from the COM1 marketing conference focused on sustainability
    - A discussion around the latest legislative changes impacting student tenancy lengths and what it spells for the future of shared living

    Don't miss out on this episode packed with valuable information for everyone in the real estate and shared housing sector. Whether you're just starting out or have been in the industry for a while, we've got something for you.

    Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

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    31 min
  • Single Family Housing, Generational Shared Living and Allocating Residents in Communal Living
    Mar 22 2024

    In this episode of Housed we talk about:
    - Small business Sunday event hosted by Theo Paphitis
    - Single Family Housing Association UK launch event
    - Generational Shared Living
    - Allocating Residents in Communal Living

    Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

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    26 min
  • Effective LinkedIn marketing, the popularity of HMOs and the Amber fundraise
    Mar 15 2024

    In this sixth episode of Housed, we cover:

    - Effective LinkedIn Marketing: Our journey to building a business on LinkedIn, packed with insights on crafting a winning content strategy.
    - The Popularity of HMOs: Why HMOs remain a go-to choice for students, offering a slice of home and independence.
    - The Amber Fundraise Impact: Discussions around the impressive £21 million fundraising and its potential ripple effects in the student accommodation market.

    Housed: The Shared Living Podcast aims to bring the latest news, views and insights to the shared living sector.

    Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.

    Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

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    31 min