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Home Hero Podcast

Home Hero Podcast

De : Handyman Marketing Pros
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Real stories and proven tactics to grow a practical, profitable handyman and home service business.

Hosted by the team at Handyman Marketing Pros, including a licensed contractor who's been in your boots, every conversation is grounded in the real-world economics of running a trade. No fluff. No theory. Just the math, the marketing, and the mindset shifts that turn a busy handyman into a profitable business owner.

New episodes weekly. Subscribe and start building the business you actually wanted when you went out on your own.

© 2026 Home Hero Podcast
Direction Economie Management Management et direction Marketing et ventes
Épisodes
  • $0.62 in the Bank To A Thriving Door Business | Feat. Jay Bergfeld
    Jun 22 2026

    Jay Bergrfeld spent years as a handyman before he made the call most people are too nervous to make: he niched all the way down. Today he runs Jay's Door & Trim in Castle Rock, Washington, a rural market where everyone says you have to do a little bit of everything. Jay did the opposite, and it worked.

    In this episode, Jay sits down with Jason and Coby to talk about the full journey. He gets honest about the transition from Jay's Handyman Service to a door, trim, and custom carpentry specialist, including the gut-check moment when he had $0.62 in his bank account and decided to keep going anyway.

    What we get into:

    • Why starting broad as a handyman is the smart way to build relationships before you narrow your focus
    • How niching down actually changed his lead flow and the quality of his jobs
    • The box truck investment he wishes he'd made sooner
    • Why he refuses to hide behind a logo, and how being real on Facebook drives his business
    • Staying level-headed and even-keeled as the real common denominator of business owners who last
    • The homeless pressure washer who reminded Jason what this work is really about

    If you're listening in the van right now and you've been thinking about putting more focus on one service, this one's for you. Jay shows what it looks like to follow your gut, serve people first, and let the work speak.

    Connect with Jay on Facebook: Jay's Door & Trim (Jay Bergfeld)

    The Home Hero Podcast is brought to you by Handyman Marketing Pros


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    👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

    👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

    👉Connect with us:

    💻Website: handymanmarketingpros.com

    ✉️Email: sales@handymanmarketingpros.com


    New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.


    👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

    👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

    👉Connect with us:
    💻Website: handymanmarketingpros.com
    ✉️Email: sales@handymanmarketingpros.com

    New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

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    1 h et 24 min
  • What Top Handyman Businesses Do the Second They Show Up
    Jun 15 2026

    Most handyman businesses obsess over marketing and miss the easiest
    trust-builder there is: the first 30 seconds at the front door.

    In this episode, Jason Call and Coby McManaman break down the
    specific things they do (and what they've seen the best handyman
    businesses do) the moment they show up to a client's home. Quote
    visits, job starts, doesn't matter. These are the tiny details
    that turn a one-time job into a referral, a five-star review,
    and a repeat client.

    What we cover:

    → The two-step-back rule when you knock on a door (and why it
    makes homeowners actually answer)
    → "Is it okay if I park there?" The five-second question that
    separates pros from everyone else
    → What to wear, what to carry, and what to hand them
    → Boot covers (and the one mistake guys make putting them on)
    → Why a notepad beats your phone every single time
    → The Ram board move that became Coby's best-performing
    Facebook post
    → The text message every tech should send before showing up
    → How to reframe "sorry I'm late" into something that
    builds trust instead of breaking it

    If you're charging premium rates, you have to deliver a
    premium experience. It starts at the door.

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    📌 RESOURCES MENTIONED
    - Never Split the Difference by Chris Voss
    - Previous episode with J.R. Crowl, Steady Home Maintenance
    (on AI in the field)
    - Steven Capps, Texas Gates (Marshall, TX) for the parking tip

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    🎙️ ABOUT THE HOME HERO PODCAST
    Real stories and tactics to grow a profitable home service
    business. Hosted by Jason Call and Coby McManaman. New episodes
    weekly.

    Subscribe and leave a review if you're getting value from the show.

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    💼 ABOUT HANDYMAN MARKETING PROS
    We've helped 400+ family-owned handyman businesses across the
    USA and Canada grow with websites and SEO that actually bring
    in calls. No sales pressure, no hype.

    See if we're a good fit: go.handymanmarketingpros.com
    Free Marketing Toolbox: go.handymanmarketingpros.com/playbook-form
    Phone: (

    👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

    👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

    👉Connect with us:
    💻Website: handymanmarketingpros.com
    ✉️Email: sales@handymanmarketingpros.com

    New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

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    23 min
  • How to Get Handyman Leads From Local Facebook Groups
    Jun 8 2026

    Most handyman business owners scroll right past local Facebook groups, or they post once, get nothing, and write it off. That's a mistake. Local Facebook groups are one of the highest-ROI free lead sources available to a handyman business, and most of your competition isn't touching them.

    In this episode of the Home Hero Podcast, Jason Call and Coby McManaman break down the exact Facebook group strategy Coby used to drive early traction in his handyman and remodeling business, and how any home service pro can replicate it in about 30 minutes a week.

    What you'll learn:

    • How to find the right local Facebook groups in your town (and which ones to skip)
    • Why you should post from your personal profile, not your business page
    • The "digital business card" that makes your post stand out instantly
    • The workflow that takes less than 30 minutes a week
    • How to comment on "looking for a handyman" posts without sounding desperate
    • Why a smiling personal photo beats a slick graphic every time
    • How to filter out tire kickers and attract clients who actually pay your rates
    • The way Facebook activity is starting to influence Google and AI search rankings

    This is one lever, not the whole machine. We also talk through how Facebook groups stack on top of a real website, SEO, Google reviews, and email marketing to build a steady, compounding flow of better leads and better jobs.

    If you're a handyman, remodeler, or home service pro looking to fill your schedule without spending a dollar on ads, this episode is for you.

    Want marketing built specifically for family-owned handyman businesses? Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

    Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

    Connect with us: Website: handymanmarketingpros.com

    New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

    #HandymanBusiness #HomeServiceMarketing #FacebookMarketing



    👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

    👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

    👉Connect with us:
    💻Website: handymanmarketingpros.com
    ✉️Email: sales@handymanmarketingpros.com

    New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

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    35 min
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