Jay Bergrfeld spent years as a handyman before he made the call most people are too nervous to make: he niched all the way down. Today he runs Jay's Door & Trim in Castle Rock, Washington, a rural market where everyone says you have to do a little bit of everything. Jay did the opposite, and it worked.

In this episode, Jay sits down with Jason and Coby to talk about the full journey. He gets honest about the transition from Jay's Handyman Service to a door, trim, and custom carpentry specialist, including the gut-check moment when he had $0.62 in his bank account and decided to keep going anyway.

What we get into:

• Why starting broad as a handyman is the smart way to build relationships before you narrow your focus
• How niching down actually changed his lead flow and the quality of his jobs
• The box truck investment he wishes he'd made sooner
• Why he refuses to hide behind a logo, and how being real on Facebook drives his business
• Staying level-headed and even-keeled as the real common denominator of business owners who last
• The homeless pressure washer who reminded Jason what this work is really about

If you're listening in the van right now and you've been thinking about putting more focus on one service, this one's for you. Jay shows what it looks like to follow your gut, serve people first, and let the work speak.

Connect with Jay on Facebook: Jay's Door & Trim (Jay Bergfeld)

The Home Hero Podcast is brought to you by Handyman Marketing Pros

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👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

👉Connect with us:

💻Website: handymanmarketingpros.com

✉️Email: sales@handymanmarketingpros.com

New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

👉Connect with us:
💻Website: handymanmarketingpros.com
✉️Email: sales@handymanmarketingpros.com

New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Most handyman businesses obsess over marketing and miss the easiest
trust-builder there is: the first 30 seconds at the front door.

In this episode, Jason Call and Coby McManaman break down the
specific things they do (and what they've seen the best handyman
businesses do) the moment they show up to a client's home. Quote
visits, job starts, doesn't matter. These are the tiny details
that turn a one-time job into a referral, a five-star review,
and a repeat client.

What we cover:

→ The two-step-back rule when you knock on a door (and why it
makes homeowners actually answer)
→ "Is it okay if I park there?" The five-second question that
separates pros from everyone else
→ What to wear, what to carry, and what to hand them
→ Boot covers (and the one mistake guys make putting them on)
→ Why a notepad beats your phone every single time
→ The Ram board move that became Coby's best-performing
Facebook post
→ The text message every tech should send before showing up
→ How to reframe "sorry I'm late" into something that
builds trust instead of breaking it

If you're charging premium rates, you have to deliver a
premium experience. It starts at the door.

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📌 RESOURCES MENTIONED
- Never Split the Difference by Chris Voss
- Previous episode with J.R. Crowl, Steady Home Maintenance
(on AI in the field)
- Steven Capps, Texas Gates (Marshall, TX) for the parking tip

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🎙️ ABOUT THE HOME HERO PODCAST
Real stories and tactics to grow a profitable home service
business. Hosted by Jason Call and Coby McManaman. New episodes
weekly.

Subscribe and leave a review if you're getting value from the show.

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💼 ABOUT HANDYMAN MARKETING PROS
We've helped 400+ family-owned handyman businesses across the
USA and Canada grow with websites and SEO that actually bring
in calls. No sales pressure, no hype.

See if we're a good fit: go.handymanmarketingpros.com
Free Marketing Toolbox: go.handymanmarketingpros.com/playbook-form
Phone: (

👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

👉Connect with us:
💻Website: handymanmarketingpros.com
✉️Email: sales@handymanmarketingpros.com

New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

Most handyman business owners scroll right past local Facebook groups, or they post once, get nothing, and write it off. That's a mistake. Local Facebook groups are one of the highest-ROI free lead sources available to a handyman business, and most of your competition isn't touching them.

In this episode of the Home Hero Podcast, Jason Call and Coby McManaman break down the exact Facebook group strategy Coby used to drive early traction in his handyman and remodeling business, and how any home service pro can replicate it in about 30 minutes a week.

What you'll learn:

• How to find the right local Facebook groups in your town (and which ones to skip)
• Why you should post from your personal profile, not your business page
• The "digital business card" that makes your post stand out instantly
• The workflow that takes less than 30 minutes a week
• How to comment on "looking for a handyman" posts without sounding desperate
• Why a smiling personal photo beats a slick graphic every time
• How to filter out tire kickers and attract clients who actually pay your rates
• The way Facebook activity is starting to influence Google and AI search rankings

This is one lever, not the whole machine. We also talk through how Facebook groups stack on top of a real website, SEO, Google reviews, and email marketing to build a steady, compounding flow of better leads and better jobs.

If you're a handyman, remodeler, or home service pro looking to fill your schedule without spending a dollar on ads, this episode is for you.

Want marketing built specifically for family-owned handyman businesses? Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

Connect with us: Website: handymanmarketingpros.com

New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.

#HandymanBusiness #HomeServiceMarketing #FacebookMarketing

👉Schedule a free, no-pressure strategy call: go.handymanmarketingpros.com

👉Grab the free 3-in-1 Handyman Playbook Bundle: go.handymanmarketingpros.com/playbook-form

👉Connect with us:
💻Website: handymanmarketingpros.com
✉️Email: sales@handymanmarketingpros.com

New episodes of the Home Hero Podcast every week. If you got value from this one, subscribe and leave a review. It helps more home service pros find the show.