Are you posting every day but still not filling your teams? 👀

In this episode of Here 4 Cheer, host Megan Gomarlo sits down with Rachelle Provost, co-owner of TTB Media & Consulting, to break down exactly what what actually works for marketing.

You’ll learn:

• Why most gym marketing isn’t converting

• The #1 mistake gym owners need to STOP doing

• How to use Facebook & Google Ads without wasting money

• Why email marketing is your secret weapon

• What to post on social media (hint: it’s NOT just skills)

• How to build a brand families actually connect with

• How to grow without comparing yourself to other gyms

If you’re planning your next season, launching tryouts, or trying to boost enrollment, this episode is packed with real, actionable strategy.

Perfect for gym owners, coaches, and directors ready to grow smarter — not louder.

#Cheerleading #GymOwner #AllStarCheer #YouthSportsBusiness #SportsMarketing

In this emotional episode of Here 4 Cheer, Northern Lights coach and owner Megan Gomarlo shares the full story behind their unforgettable journey at CHEERSPORT 2026.

After losing the title the previous year on a devastating technicality, the athletes returned with unfinished business. What followed was a year of doubt, illness, pressure—and belief. Through affirmations, relentless preparation, and sheer determination, Northern Lights Legacy stepped back onto the mat for one of the most intense and emotional competitions of their lives.

This is the inside story of:

• The scoring controversy that changed everything • The mindset shift that fueled their comeback • And the moment they were finally called as CHAMPIONS

From a small gym in New Hampshire to the top of one of cheerleading’s biggest stages, this is a true success story years in the making.

Whether you're an athlete, coach, parent, or fan, this episode reveals what it really takes to overcome heartbreak and achieve your dream.

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Listen to the full Here 4 Cheer podcast for more stories from athletes and coaches.

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#cheerleading #CHEERSPORT #allstarcheer #cheer #northernlights #cheersport2026 #cheerpodcast #here4cheer

What if being busy didn’t have to mean being overwhelmed?

In this episode of Here For Cheer, host Megan Gomarlo sits down with cheer and dance industry leader Matthew Goto—athlete, coach, mentor, and creator of the platform Busy, But Organized—to talk productivity, leadership, and building a life that actually works.

With over 22 years in the cheer and dance world, Matthew shares the real systems, mindset shifts, and habits that help coaches, gym owners, and athletes stay motivated, focused, and mentally strong—without burning out.

This conversation is packed with tangible takeaways, contagious positivity, and leadership lessons that go far beyond the mat.

🔥 In this episode:

• How to stay organized in a chaotic cheer schedule

• Productivity tips for coaches and gym owners

• Leadership habits that actually stick

• Building confidence, motivation, and momentum

• Why mindset matters more than motivation

Whether you’re a cheer coach, athlete, gym owner, or just someone trying to juggle all the things, this episode will leave you energized and ready to level up.

👇 Like, subscribe, and share with someone who’s always “busy” but wants to be better organized.

What does it really take to rebuild a college cheer program from nothing?

In this episode of Here For Cheer with Megan Gomarlo, UMass Head Coach Colby Hall opens up about taking over a struggling program with just 22 athletes, rebuilding team culture, raising expectations, and ultimately leading her team to a College Nationals championship.

From holding on “for dear life” in year one to creating a powerhouse program in New England, Colby shares the real behind-the-scenes work of leadership, accountability, athlete development, and resilience—on and off the mat.

Whether you’re a cheerleader, coach, athlete, or sports fan, this episode is a masterclass in building something meaningful under pressure.

🎧 Topics include:

• Rebuilding a college cheer program from the ground up

• Culture shifts and athlete buy-in

• Leadership lessons for coaches

• Competing at College Nationals

• Why New England cheer is thriving

#CollegeCheer #CheerleadingLife #UKCollegeNationals #UMassCheer #WomenInSports #CheerCoach #AthleteMindset #SportsLeadership #RebuildingCulture #HereForCheer #AllGirlCheer #CheerNation #NewEnglandCheer #BehindTheMat

In this episode, host Megan Gomarlo sits down with Izzy Russo, a five-time World Champion and former flyer for the legendary Top Gun All Stars (TGLC) —one of the most iconic teams in all of cheerleading.

Izzy opens up about what it really takes to compete at the highest level of the sport, from moving across the country at 12 years old to chase her dreams, to handling pressure, fan attention, and the expectations that come with wearing a Top Gun uniform. She shares behind-the-scenes insight into TLC’s culture, innovation, and championship mindset, plus what it was like training under Coach Victor and competing in front of massive crowds.

Now a college cheerleader at the University of Central Florida, Izzy talks about the transition from All Star to college cheer, overcoming challenges with tumbling, staying mentally tough, and finding balance as a student-athlete. Her advice for young athletes? You can’t be scared—if you don’t try, you’ll never know what you’re capable of.

This episode is packed with inspiration for athletes, parents, and coaches alike.

Topics covered:

• Moving for cheer & chasing big dreams

• Life on Top Gun TLC and winning Worlds

• Pressure, leadership, and fan attention

• Transitioning from All Star to college cheer

• Mental toughness, setbacks, and staying hungry

• Advice for aspiring elite and college cheerleaders

What separates a thriving cheer gym from one that’s constantly overwhelmed?

In this episode of Here For Cheer, host Megan Gomarlo sits down with Danielle Johnston—co-owner of Twister Sports, founder of Next Gen Gym Owners, and author of The Cheer Gym Owner’s Handbook—to talk honestly about what it takes to build and sustain a successful cheer gym.

From growing a gym in a small town to creating systems that keep gyms running smoothly, Danielle shares practical insights on leadership, staffing, retention, marketing, and mindset. This conversation is packed with real-world strategies gym owners can start using immediately.

Whether you’re a new gym owner or a seasoned veteran looking to scale smarter, this episode delivers clarity, confidence, and actionable takeaways.

🎧 Perfect for: Cheer gym owners, coaches, and cheer professionals focused on long-term growth and sustainability.

How do you grow a cheer gym without losing your culture, your staff, or yourself?

In this powerful episode of Here For Cheer, host Megan Gomarlo sits down with Rachel Lynch, MBE, owner of North East Cheer (UK) and founder of The Cheerleading CEO, to break down exactly how she scaled her program from 80 athletes to over 900 members—while maintaining retention, confidence, and community.

Rachel shares real, practical strategies for:

• Building retention before recruitment

• Creating systems that support growth before you need them

• Developing young leaders and future coaches from within

• Managing staff without burnout

• Making tough business decisions while still leading with heart

• Growing confidence in young athletes—on and off the mat

• Expanding internationally and navigating Worlds, Summit, and European competition pathways

Whether you’re a cheer gym owner, coach, program director, or aspiring leader, this episode is packed with honest insight, actionable takeaways, and mindset shifts that can change the way you run your program.

If you’ve ever felt overwhelmed, isolated, or stuck on the hamster wheel of growth—this conversation will remind you that you’re not alone, and that sustainable success is possible.

In this solo episode of Here for Cheer, host Megan Gomarlo shares the 10 essential skills every cheer coach must master to build strong athletes, healthy team culture, and long-term success—on and off the mat.

From connection and communication to leadership, motivation, adaptability, and problem-solving, Megan breaks down the real-life coaching skills that matter most during a long and demanding cheer season.

This episode is a must-watch for all-star cheer coaches, gym owners, school cheer coaches, team leaders, and cheer parents who want to better support athletes and create winning, resilient programs.

In this episode:

• How elite cheer coaches build trust and athlete buy-in

• Communication strategies that motivate without breaking confidence

• Leadership lessons athletes carry beyond cheer

• Keeping teams focused through injuries, setbacks, and long seasons

• Creating a culture that athletes and families want to be part of

Perfect for:

• All-Star Cheer Coaches

• Cheer Gym Owners

• Youth, High School & Competitive Cheer Coaches

• Cheer Parents & Athlete Leaders

• Anyone passionate about cheerleading culture and leadership

👉 New episodes of Here for Cheer drop weekly. Like, subscribe, and share with your cheer family!