So many smart, capable women in business are working hard — but not seeing the profit to match.

They're busy.
They're delivering.
They care deeply about their clients.

And yet they're exhausted, stretched and under-earning.

In this episode, Suzi unpacks the Invisible Work Trap — the work that feels productive and responsible but doesn't directly increase revenue or profitability — and what to do instead.

In This Episode, You'll Discover:

• What "invisible work" is and why it keeps women busy but not profitable
• Why adding more to your offer can actually dilute its value
• The rule of "Revenue Before Refinement"
• How over-customising reduces scalability and margins
• The hidden cost of over-functioning for clients
• How to use a simple profitability filter before adding anything new

You don't need to prove your value by exhausting yourself.

You need clarity, boundaries and a commitment to profitable action.

If this episode resonated, share it with another woman in business who might be stuck in the Invisible Work Trap.

Mentioned in This Episode:

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Reviewer: Lydia Dyhin, Calma Lifestyle

Episode 328: 4 Systems That Saved My Sanity as a Business Owner

Is Your Brand Supporting Your Growth — or Slowing It Down?

As your business grows, your brand needs to grow with it.

But many small businesses operate under a brand created in the early days — when they were charging less, serving different clients, or still figuring out their positioning.

And over time, that misalignment can quietly slow your growth.

In this episode, I'm joined by Melissa Horvat, Founder of Graphika, a branding partner to professional service providers who want to build clear, compliant and credible brands that support long-term success.

With nearly three decades of experience — working with organisations like Paralympics Australia, NSW and QLD Government, corporate clients and hundreds of small businesses — Melissa understands how to translate your expertise into a brand presence that builds trust and authority.

In this conversation, we explore what branding really means for professional service providers — and how to ensure your brand reflects the level of business you're building now, not the one you started with.

If you're serious about sustainable growth, this episode will help you assess whether your brand is an asset… or a limitation.

Here's What We Cover in This Episode:

• The subtle signs your brand is out of alignment with the level of business you're operating at now
• Why professional service providers need more than a "nice logo" to build authority and trust
• How a clear and credible brand shortens the sales cycle and attracts better-fit clients
• The role compliance and professionalism play in building confidence with high-value clients
• What happens behind the scenes when your visual identity doesn't match your expertise
• Practical first steps to elevate your brand without overcomplicating the process

Branding isn't about making your business look bigger than it is.

It's about making sure your brand accurately reflects the quality, expertise and experience you bring — so the right clients recognise your value immediately.

If you've been feeling like your business has evolved… but your brand hasn't caught up, this conversation will give you clarity on what to do next.

Mentioned in This Episode:

Get Your Free Brand Consultation

Check out Melissa's Social Media Course

Register Your Interest in the Brand You Membership

Thanks to our Reviewer, Brigit Hallam of Throw Your Leg Over

Apply to Join the HerBusiness Network

You've built the business.

But if your products and services feel more complicated than they need to be, it may be time to simplify — without throwing everything out and starting again.

In this episode of the HerBusiness Podcast, Suzi talks about why simplifying your offers is often the fastest path to clearer decisions, better systems, and sustainable growth.

Suzi shares her own experience of letting go of a major revenue stream to create space for what's next — and why offering less, with more focus, hasn't made the business less profitable. If anything, it's done the opposite.

This episode is for women business owners who are ready to refine, not reinvent — and who want to grow with more clarity, confidence, and support.

In This Episode, Suzi Explores:

• Why too many offers can dilute your message and drain your energy
• What it really means to simplify without starting over
• The role of focus in creating sustainable, profitable growth
• Why deciding what you want people to buy first changes everything
• How leading with one core offer creates clarity for both you and your clients
• Practical ways to review and streamline what you offer
• How simplifying can support your ideal lifestyle

Simplifying your products and services isn't about doing less for the sake of it — it's about creating clarity. When you decide what matters most and let go of what no longer fits, you create space to grow.

Mentioned in This Episode:

Listen to "How to Market Multiple Offers Without Overwhelming Your Audience (or Yourself)"

Apply to Join the HerBusiness Network

Check our Reviewer Justine Parson's business, The Lever