350: The Invisible Work Trap That Keeps You Busy but Not Profitable
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350: The Invisible Work Trap That Keeps You Busy but Not Profitable
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So many smart, capable women in business are working hard — but not seeing the profit to match.
They're busy.
They're delivering.
They care deeply about their clients.
And yet they're exhausted, stretched and under-earning.
In this episode, Suzi unpacks the Invisible Work Trap — the work that feels productive and responsible but doesn't directly increase revenue or profitability — and what to do instead.
In This Episode, You'll Discover:
- What "invisible work" is and why it keeps women busy but not profitable
- Why adding more to your offer can actually dilute its value
- The rule of "Revenue Before Refinement"
- How over-customising reduces scalability and margins
- The hidden cost of over-functioning for clients
- How to use a simple profitability filter before adding anything new
You don't need to prove your value by exhausting yourself.
You need clarity, boundaries and a commitment to profitable action.
If this episode resonated, share it with another woman in business who might be stuck in the Invisible Work Trap.
Mentioned in This Episode:
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Reviewer: Lydia Dyhin, Calma Lifestyle
Episode 328: 4 Systems That Saved My Sanity as a Business Owner
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