Welcome to Heart Notes, where we dissect the stories behind fragrance. In today's episode, we're tracing the story of Taylor Swift's discontinued fragrance line. We'll break down all five fragrances in Taylor's portfolio, starting with her highly successful first fragrance launch, 'Wonderstruck'.

Why were Taylor's perfumes discontinued? Why are discontinued fragrances so alluring? And why hasn't Taylor released a new perfume since 2014? We'll cover it all in today's episode. This is the first episode of Pop Star Perfumery, a Heart Notes mini-series.

Heart Notes is written, produced and presented by Sabrina Caires.

Follow Heart Notes on Instagram @heartnotesmedia

Key fragrances from this episode:

Wonderstruck by Taylor Swift

Wonderstruck Enchanted by Taylor Swift

Taylor by Taylor Swift

Taylor Made of Starlight by Taylor Swift

Incredible Things by Taylor Swift

Other fragrances mentioned:

Green Tea by Elizabeth Arden

Glossier You

Black Opium

Black Opium Over Red

Black Opium Le Parfum

Fantasy (and flankers) by Britney Spears

Cheirosa 59 by Sol de Janeiro

Lilyhaze Body Spritz by Glossier

Crème de Clementine by Nest

Paradoxe by Prada

Never-ending Summer by Maison Margiela

Here's the webpage listing all of the purses/bags that came with Taylor's fragrances.

And here's Perfumerism's (Emma's) Q&A video — she explains why perfumes get discontinued around the 3:50 mark.

See you next episode!

♡ Sabrina

Intro music: 'Do Li Do' by Joel Loopez

Flashback Synth by se2001 -- https://freesound.org/s/514100/ -- License: Creative Commons 0

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