2021 feels like a lifetime ago.

And in a lot of ways, it is.
But when it comes to landing pages… some things haven’t changed as much as you’d expect.

I’m still seeing the same patterns.
The same decisions.
The same mistakes showing up across pages that should be converting, but aren’t.

And it’s not because people aren’t trying.
It’s because these issues are easy to overlook when you’re focused on building, launching and getting something out there.

In this episode of Heart Before Cart, I break down the 5 landing page mistakes I see again and again and why they have such a big impact on your results.

We talk about:

→ What happens when you ask people to do too many things at once
→ Why your page needs to match what got people there in the first place
→ The role messaging actually plays in whether people keep reading
→ How making the page about you hurts your ability to convert
→ And what most people forget to do after someone signs up

If your landing page feels like it should be working but isn’t, there’s a good chance one of these is getting in the way.

And once you see it, you won’t be able to unsee it.

Subscribe for more episodes on emotional targeting, conversion optimization and how people actually make buying decisions.

RESOURCES

→ Check out my FREE workshop: https://taliawolf.com/workshop

→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book

CONNECT WITH ME

LinkedIn: https://www.linkedin.com/in/taliagw/

Twitter: https://twitter.com/TaliaGw

Website: https://getuplift.co/

We recorded this episode years ago (2021).
But I’m still seeing mobile pages making these mistakes, even though:

Mobile traffic has only increased
Attention spans are shorter than ever

Yet landing pages are still designed with mobile as an afterthought.

That’s a problem.

A BIG problem.

In this episode, we revisit one of our most-watched breakdowns, because so many are forgetting about how humans actually behave on mobile.

They’re still missing that:
→ People move faster on mobile
→ Decisions are more emotional and less deliberate
→ ANY friction kills conversions almost instantly

If your page isn’t built for that reality, it won’t convert.

In this episode of Heart Before Cart, we break down:

→ Why mobile-first thinking still isn’t being applied correctly
→ The biggest mistakes hurting mobile conversions
→ The 3 key elements every mobile landing page needs (and how to optimize them)

The advice isn’t new. It’s just (still) being ignored.

Subscribe for more episodes on emotional targeting, conversion optimization and how people actually make buying decisions.

RESOURCES
→ Check out my FREE workshop: https://taliawolf.com/workshop
→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book

CONNECT WITH ME
LinkedIn: https://www.linkedin.com/in/taliagw/
Twitter: https://twitter.com/TaliaGw
Website: https://getuplift.co/

Zero click marketing is changing how people buy, and most brands are behind.
In this episode, we break down what’s actually happening and what to do next.

Most marketers are feeling it:
Less traffic.
Fewer clicks.
Less control over the customer journey.

It’s happening to everyone, but do you know why it’s happening or what to do instead?

In this episode of Heart Before Cart, I sit down with Amanda Natividad (SparkToro) to break down:
→ What zero click marketing actually is
→ Why clicks are declining (and why that’s not the real problem)
→ Where buying decisions are really happening today
→ How to measure success without relying on attribution
→ And how to build trust in a world where people may never visit your website

We also go deep into something most marketers still ignore:

Emotions matter more than ever.
Prospects decide based on how they feel, what they believe, and the stories they tell themselves.

And zero click marketing? It’s forcing marketers to finally face that reality.
Listen to this episode so you can stop optimizing for clicks, and instead, drive real results by focusing on the humans.

CONNECT WITH AMANDA:
SparkToro → https://sparktoro.com
Zero Click Marketing podcast

Subscribe for more episodes on emotional targeting, conversion optimization, and how people actually make buying decisions.

RESOURCES
→ Check out my FREE workshop: https://taliawolf.com/workshop
→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book