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Head Heart & Boots

Head Heart & Boots

De : Floodlight Consulting Group LLC
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If you build it, fix it, or maintain it, the Head Heart & Boots podcast is for you. Restoration, roofing, HVAC, plumbing, landscaping, and every blue-collar trade in between. If you own a service business and you have ever felt the weight of leading it, this show is for you. Hosts Brandon Reece and Chris Nordyke built and scaled real companies in the restoration industry, and they have carried those hard-won lessons into every blue-collar trade they work with today. This is not theory from the sidelines. It is perspective from people who have carried the payroll, made the hard calls, and lived the highs and lows of ownership. Every week they sit down with owners, operators, and guests worth learning from to dig into the head (strategy and leadership), the heart (culture and people), and the boots (execution on the ground). This show is the front door to Floodlight Consulting Group, where Brandon, Chris, and the team help trades businesses find the money already sitting inside them and build companies worth far more than the day they started. Same people, same mission, whether you are listening or working with us directly. Ready to see what that could look like in your business? Start here: https://www.floodlightgrp.com Owning a business in the trades can be the loneliest job there is. Head, Heart, & Boots exists to change that, because the best leaders don't go it alone, and neither should you. Direction Développement personnel Economie Management Management et direction Réussite personnelle
Épisodes
  • Ep 215 - "Time As A Tool"

    Ep 215 - "Time As A Tool"
    Jul 21 2026

    What if the biggest thing holding your business back isn't strategy, talent, or money... but the timeline you've accepted?

    In this episode, Brandon and I unpack one of the most impactful business books we've read recently, The Science of Scaling by Dr. Benjamin Hardy. We explore how using time as a tool forces better thinking, exposes bottlenecks, and helps leaders stop chasing incremental growth in favor of transformational change.

    We also discuss simplifying your business, identifying the few levers that truly matter, and why the companies that scale the fastest often do less, not more. If you're building a restoration, construction, or home service business, this conversation will challenge the way you think about growth forever.

    Enjoy the show - Chris

    Key Takeaways:
    • [00:00:50] Time as a Tool - Compress timelines to unlock transformational thinking.
    • [00:04:47] Think Bigger - Use constraints to clarify what actually matters.
    • [00:06:46] Simplify to Scale - Focus on the 2-3 levers that drive the biggest results.
    • [00:08:01] Build the Life You Want - Scale without sacrificing health, family, or relationships.
    • [00:10:26] Get Out of Autopilot - Slow down to ask better questions before taking action.
    • [00:13:10] Stop Incremental Thinking - More of the same rarely creates breakthrough growth.
    • [00:15:08] Find What Breaks at Scale - Identify bottlenecks before they become problems.
    • [00:20:53] Change the Strategy - Sometimes scaling requires an entirely different business model.
    • [00:24:02] The One or Two Levers - Focus on what makes everything else easier.
    • [00:28:36] Raise the Floor - Eliminate what no longer fits the business you're building.
    • [00:34:08] Parkinson's Principle - Work expands to fill the time you give it.
    About the Show

    Head, Heart, & Boots is for the men and women who build things for a living. Restoration, roofing, HVAC, plumbing, landscaping, and every blue collar trade in between. Hosts Brandon Reece and Chris Nordyke built and scaled real companies in the restoration industry, and they have carried those hard-won lessons into every blue collar trade they work with today. Every week they dig into the head (strategy), the heart (culture and people), and the boots (execution) of running a business worth owning.

    This show is the front door to Floodlight Consulting Group, where Brandon, Chris, and the team help trades businesses find the money already sitting inside them and build companies worth far more than the day they started. Same people, same mission, whether you are listening or working with us directly.

    Ready to see what that looks like in your business? Start Here!

    Owning a business in the trades can be the loneliest job there is. Head, Heart, & Boots exists to change that, because the best leaders don't go it alone, and neither should you.
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    37 min
  • Ep 214 - "Fast and Flat: Leadership Lessons from a Ranger"

    Ep 214 - "Fast and Flat: Leadership Lessons from a Ranger"
    Jul 14 2026
    Some guests just drop bombs for an hour straight, and Griffin Brand is one of them. Griffin is a former 75th Ranger Regiment special operator who, at 26, found himself as the lone military advisor to the U.S. ambassador in Kabul, wrangling 20 different three-letter agencies into one room. Now he's in private equity with High Ground, working deals across the restoration industry. If you caught last week's episode with Griffin and his co-author Dan Casey on their book Bring Your Own Pencil, this is the deep dive into the man behind it. This conversation is loaded for anyone leading a business in the trades: restoration, roofing, HVAC, you name it. We get into General McChrystal's "fast and flat" philosophy and how to break down the silos killing your company's speed. Extreme ownership, owning the inputs so the outcomes take care of themselves, why veterans are the best hires in blue collar, and a story Griffin had never told before about an insider attack at the embassy and what it taught him about empathy and leadership. Trust me, you'll want a notebook. Owning a business in the trades can be the loneliest job there is. Head, Heart, & Boots exists to change that, because the best leaders don't go it alone, and neither should you. Why You Should Listen: [11:03] The third door: how Griffin got through every door he was told was closed, including Ranger Regiment[15:09] The leadership move that built instant trust with the highest-ego room on the planet[18:53] Fast and flat: McChrystal's team of teams, and one practical way to run it in your shop tomorrow[34:07] The insider attack story Griffin processes live for the first time, and the empathy lesson he took from it[52:39] Why veterans are the hire your business needs, and how to find them Grab Bring Your Own Pencil on Amazon, Audible, or bringyourownpencil.com. Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your BusinessYour Value Multiplier Per Your IndustryHealth Assessment Per Our PYB MethodologyBusiness Value & Growth Roadmap Tailored For YouValue Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone.If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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    1 h et 4 min
  • Ep 213 - "Bring Your Own Pencil"

    Ep 213 - "Bring Your Own Pencil"
    Jul 7 2026
    Every once in a while you record an episode and you know, before you even hit stop, that it's a top-tenner. This is that one. Chris and I sat down with Dan Casey and Griffin Brand - a football coach turned historian and an Army Ranger, to talk about their book Bring Your Own Pencil, the leadership playbook of the legendary Bill Walsh. But this isn't a football episode. It's a masterclass for anyone leading a crew or building a business in the trades - roofing, HVAC, restoration, you name it. How to hold a standard without becoming a tyrant. How Walsh turned betrayal into the greatest coaching tree in NFL history. Imposter syndrome, self-belief before the evidence shows up, and why you should never quit a hit show. Grab a notebook - and bring your own pencil. Owning a business in the trades can be the loneliest job there is. Head, Heart, & Boots exists to change that, because the best leaders don't go it alone, and neither should you. -Brandon Why You Should Listen [10:19] The Hacksaw Reynolds story behind the title — one sentence that set the standard for a dynasty[18:31] Holding standards without a toxic, maniacal culture (their answer punched me right in the face)[21:49] Bill Walsh's origin story is failure — and what he built from it[43:20] The four most powerful words a leader can say[54:53] Lightning round: the books and daily habits every leader should steal Did you know... Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%. Business Health & Value Assessment Start Assessment Know Your Enterprise Value. See Your Potential Gaps. Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: A Lite Valuation Of Your BusinessYour Value Multiplier Per Your IndustryHealth Assessment Per Our PYB MethodologyBusiness Value & Growth Roadmap Tailored For YouValue Acceleration Strategies Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer. Fractional Sales Leadership They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.More at floodlightgrp.com/sales Commercial Sales MasterCourse A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.Details at floodlightgrp.com/courses Tailored Consulting & Coaching Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.Explore more at floodlightgrp.com Live Training, Tools & Strategic Partnerships Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.See all partnerships at floodlightgrp.com/partners Why it matters for you as a listener You don’t need to figure this stuff out alone.If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
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    1 h et 1 min
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