This week on The Pet Groomer Community Podcast, Lexi and Jo are joined by Caroline Donoghue aka the Love Mud Dog Lady for a behind-the-scenes chat about pet grooming, social media, and staying true to your lane.

Caroline is an award-winning, experienced dog groomer who runs Lovemud Dog Grooming in East Sussex. With 10 years’ experience, she’s proud to offer a unique 1:1 tailored grooming service that focuses on canine behaviour and welfare — prioritising happy, comfortable dogs over chasing “perfect” finishes.

Caroline also educates new groomers and dog owners through her social media platforms, where she has a 600k-strong following across channels. She’s known for streaming grooms live on TikTok 3–4 days per week, with viewers tuning in from all over the world to learn, laugh, and pick up practical grooming tips.

Find out More about Caroline ⁠here.⁠

In this episode, Caroline shares how she built her online community (including dealing with criticism and the dreaded “Sandras”), why she believes there’s room for everyone in the industry, and how she balances grooming with content creation and life behind the scenes. We also chat pricing, knowing your strengths, and why education should be welcoming — not shaming.

If you have any comments, feedback or a funny story, please email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepetgroomercommunitypodcast@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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As always, we are grateful to our show sponsor, Pet Passion To Profit. A business coaching company for pet groomers. Find out more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.petpassiontoprofit.com⁠⁠⁠⁠⁠⁠