In this shortie episode, Leslie shares the one metric she obsesses over more than anything else: sales. Yes, views, reach, followers, email stats, inquiries, consults, website traffic -- those metrics matter… but only because they’re supposed to lead somewhere.

If everything is “up” but sales aren’t coming in, you don’t have a local visibility or marketing problem, you have a conversion and selling problem.

In this episode you’ll learn:

• Why all roads lead to sales and how every other metric should be treated as a path leading to conversions
• The difference between marketing vs. selling and why growing an audience without strengthening your selling skillset leads results in less local demand
• Why you should think like a business scientist and troubleshoot what’s not converting and test new theories

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

FREE TRAINING:
Get Fully Booked Locally in 3 Simple Steps

Click here to register for this free training happening on Monday, February 23 at 12PM CT.

What if the thing that’s keeping you from becoming the local go-to in your city isn’t your visibility or marketing strategy… but the belief that you need to feel confident first?

In this episode, we’re talking about the difference between confidence and self-confidence and why self-confidence is the real skill you need to grow visibility, show up consistently on social media, put yourself out there locally and become the person people think of first.

If you’ve ever felt imposter syndrome, fear of showing up or like you’re just not good at marketing, this conversation will reframe everything (and give you a much more doable way to move forward).

In this episode you’ll learn:

• Why “confidence” is a result, not a requirement to get started and the simple mindset shift that helps you start showing up before you feel ready
• The real difference between confidence vs. self-confidence and how to use self-confidence to follow through on marketing even when you feel uncomfortable
• How to stop making “I’m bad at this” mean “I’m not cut out for this” and instead use those early messy reps to build the local visibility that eventually gets you fully booked

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and believe the experience will go the way they want it to go.

In this episode, I break down three simple ways to create more certainty in your marketing and I share real stories from my own life to show you exactly how a missing process can destroy buyer confidence instantly.

In this episode you’ll learn:

• How to build certainty in you as the local go-to so people know you're the best choice
• How to build certainty in your audience so they believe they can have/achieve what you're offering
• Why sharing your process is one of the fastest ways to increase certainty (and how a clear process removes buyer anxiety)

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.