Jo welcomes Zoe Scaman, Founder and Keynote Speaker at Bodacious, CSO at 77X (Luka Dončić).

A strategist, writer, and advisor working at the intersection of creativity, technology, and organizational transformation, Zoe has over two decades over experience in advertising and innovation. She helps organizations reimagine how they create and operate.

Zoe has also authored influential pieces including The New Fandom Formula and The Multiplayer Brand. Her viral essay Mad Men. Furious Women exposed harassment in advertising and was featured in The Times, The Guardian, and Fast Company.

In May 2025 Zoe was inducted into BIMA's Hall of Fame.

TOPICS COVERED:

- Being academic. Rebellious. And expelled.

- A first job in advertising via a newspaper ad.

- Having a portfolio career before it became a thing.

- Finding strategy by chance, then following gut instinct.

- The secret ingredient to Zoe’s success.

- Plotting the future with brands, Enrique Iglesias and DJ Kahled.

- What’s cooking: Philanthropy with teeth & being a futurist in residence.

- Set the vision and trust the process.

- Fighting the fight for greater equality and better work.

- Using AI as a positive prosthetic (and the pipeline problem).

- Putting in the work as a keynote speaker.

- Is the industry ‘cheaper, faster’ mindset missing the bigger picture?

- Mentors and how success tastes right now.

Zoe’s Goody Bag of Advice:

- Hone your own voice.

- Write your way in.

- Life's too short to work with dickheads.

Zoe's substack, Musings of a Wandering Mind: https://zoescaman.substack.com/

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Host, Jo Wallace: https://www.linkedin.com/in/wallacejo/

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Jo welcomes Thas Naseemuddeen, CEO of Omelet, an independent creative agency in LA.

Thas took a non-linear path in her impressive journey to the top; a career-trained strategist, she’s strategically built and championed work with brands such as Target, Google, and Pepsi at agencies that include BBH, Deutsch and TBWA Chiat/Day.

Now as CEO, Thas continues to push the boundaries (and definitions) of our industry. Notably, she’s on a personal mission to democratize business for creative people and the inverse; to make creativity more accessible to business.

TOPICS COVERED:

- Training Olympic-level ice skaters

- Thas’ recipe for success

- Never half ass-ing things, including classical piano as a teenager

- Correcting yourself without anyone noticing

- Studying cognitive science, the precursor to AI

- Getting an MBA and then unintentionally landing in advertising

- The original goal for cognitive science, regarding AI, and why that brings optimism

- Work to be envious of

- The power of our industry to move people to action

- Being told you can’t and using it as fuel to accelerate

- Creating an environment, as a CEO, where people can thrive

- Things that leave a bad taste about this industry

- Meeting Elmo – a beacon of hope

- A yearning for a return to kindness as the default

Thas’ Doggy Bag of Advice:

- Being true to yourself

- Following your curiosities, regardless of whether it’s ‘cool’

- Fostering radical joy

Send us Fan Mail

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://www.linkedin.com/in/wallacejo/

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.

Jo welcomes the creative leader and AI artist, Sherina Florence, onto the podcast.

Sherina is an ECD and, now, a Chief Creative Architecht and co-founder with the firm belief that if you change thinking, you change behaviour. And if you change behaviour, you change the world.

Over the course of her career, she’s led creative work for agencies including 72 and Sunny, Ogilvy, and Dentsu Global – delivering pitch-winning and award-winning work for brands such as Reebok, Sonos, Smirnoff, Unilever and MANY more.

But her work hasn’t just won awards and new business, it even contributed to the release of a detainee at Guantanamo Bay.

Concurrently, in culture, she’s fully embraced AI as an artist – exciting curators around the globe.

Topics covered:

- Sherina’s recipe for success

- The importance of consciousness

- Asking for 3 life-changing gifts at age 3, including a desk

- The importance of people who believe in you

- Going beyond the brief and creating real change

- Viewing a$$holes differently

- Embracing AI for creativity and art

- How we might use technology and data to preserve culture

- The limitless opportunities that Gen AI brings

- The importance of critical thinking

- Sherina’s Doggy Bag of Advice, including:

- Why you must protect your imagination

- ‘Use the stickers’.

- The importance of kindness.

Link to the school Sherina attended https://creativecircus.com/

Send us Fan Mail

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://www.linkedin.com/in/wallacejo/

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.