Couverture de Good Enough Isn't

Good Enough Isn't

Good Enough Isn't

De : Patrick Patterson & Myles Biggs
Écouter gratuitement

À propos de ce contenu audio

"Good Enough Isn’t" is a podcast about the hard truths behind growth, leadership, and innovation in the age of AI. Hosted by Patrick Patterson and Myles Biggs of Level Agency, each episode cuts through the hype to explore what’s working — and what isn’t, in business, technology, and marketing. Expect bold insights, unfiltered conversations, and a relentless focus on results. Because in a world moving this fast, good enough… isn’t.

© 2026 Good Enough Isn't
Economie Marketing et ventes
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • The AI Search Revolution: Dan Monaghan on Why Your Marketing Funnel is Broken
      Jan 28 2026

      Dan Monaghan, founder, investor, and author of The AI Search Revolution, joins hosts Myles Biggs and Patrick Patterson to sound the alarm on how AI is quietly rewriting the rules of search and fundamentally breaking the traditional business funnel. Drawing on his experience co-founding WSI Digital in 1995, years before Google, Dan shares why the current AI revolution is the most significant technological disruption he has ever witnessed.

      This episode is a masterclass in strategic thinking, urging listeners to move beyond using AI for simple tasks like writing emails and instead leverage "Einstein in your pocket" for high-level problem-solving and strategic growth. Dan discusses the importance of identifying the number one constraint in your business and applying AI to solve it, a principle he uses to guide his own ventures. The conversation also covers the need for adaptability, the power of curiosity ("think like Sherlock"), and a look at the cutting-edge AI tools Dan uses in his daily life.

      Key Takeaways

      • The Broken Funnel: Learn why your website traffic may be dropping and how AI-driven search is fundamentally changing the customer journey, making traditional SEO and marketing funnels obsolete.
      • Strategic AI Utilization: Discover the "hierarchy of AI utilization" and why the biggest leverage comes from using AI for strategic decision-making, not just content generation.
      • The Constraint Theory: Dan explains how to apply the Theory of Constraints to your business, using AI to pinpoint and eliminate the biggest obstacle to your growth.
      • Adaptability and Curiosity: Hear why "thinking like Sherlock" and maintaining a high level of curiosity are the keys to thriving in an environment of rapid technological change.
      • AI in Action: Patrick shares a personal, real-world example of using a large language model to create a personalized educational game for his son, illustrating the power of on-demand, personalized software.

      Resources and Links

      Learn more:

      • Dan’s Book: The AI Search Revolution: Adaptive SEO for the Age of AI
      • Dan’s LinkedIn: Connect with Dan Monaghan

      Connect with the show:

      • Myles’s LinkedIn: Connect with Myles Biggs
      • Patrick’s LinkedIn: Connect with Patrick Patterson
      • Level Agency: Learn more about Level Agency

      Special Offer:

      AI Visibility Audit: Find out how prepared your business is for the AI Search Revolution. Get your AI Visibility Scorecard today.

      Afficher plus Afficher moins
      56 min
    • Advertising That Feels Like Value, Not Noise
      Jan 7 2026
      Advertising That Feels Like Value, Not Noise

      With Lonn Shulkin (President, BAM Strategy)

      Episode Summary

      This week, Myles Biggs and Patrick Patterson sit down with Lonn Shulkin, founder of BAM Advertising, for a candid conversation about leadership, trust, and what it actually takes to build an agency that lasts.

      From Lonn’s early career lessons to BAM’s growth and eventual partnership with Level Agency, this episode explores how people-first leadership, emotional intelligence, and long-term thinking outperform short-term tactics. Lonn shares hard-earned insights on managing ego, earning trust with clients and teams, and why retention, not acquisition, is the true indicator of success.

      Rather than chasing hacks or hype, this conversation focuses on building organizations grounded in values, accountability, and genuine care for people.

      If you care about leadership, sustainable growth, or creating work environments people don’t want to leave, this episode is for you.

      What You’ll Learn in This Episode

      • From ego to empathy: How self-awareness and humility shape better leaders and healthier teams.
      • Trust as a growth strategy: Why trust, not tactics, is the foundation of long-term client and employee retention.
      • Retention over acquisition: Why keeping clients and people matters more than chasing constant new wins.
      • Values-driven growth: How aligning principles made the BAM × Level partnership possible.
      • Leadership under pressure: Navigating insecurity, decision-making, and responsibility at scale.
      • Marketing that feels like value: Why the best marketing doesn’t feel like marketing at all.
      • Culture as a competitive advantage: How strong internal culture translates directly to client outcomes.

      Featured Guest

      Lonn Shulkin — Founder, BAM Advertising
      Entrepreneur and agency leader focused on trust-based relationships, long-term growth, and people-first leadership.

      Learn More

      • Lonn Shulkin on LinkedIn - https://www.linkedin.com/in/lonnshulkin/
      • Level Agency – https://www.level.agency

      Takeaways for Operators & Leaders

      • Start with trust, not tactics, internally and externally.
      • Retention is a lagging indicator of leadership quality.
      • Growth without values creates fragility, not scale.
      • Ego is often the hidden constraint in leadership decisions.
      • The best marketing creates value before asking for anything in return.
      • Partnerships work when cultures align, not just balance sheets.

      Connect With the Show

      • Level Agency – https://www.level.agency
      • Patrick Patterson – https://www.linkedin.com/in/pattersonwork/
      • Myles Biggs – www.linkedin.com/in/mylesjbiggs/

      How to Support the Show

      • Subscribe so you never miss an episode.
      • Rate & review if this conversation brought you value.
      • Share the episode with leaders building people-first organizations.




      Afficher plus Afficher moins
      1 h et 8 min
    • Career Education Report: How Speed, AI, and Brand Are Rewriting Higher Ed Enrollment
      Dec 17 2025
      Career Education Report: How Speed, AI, and Brand Are Rewriting Higher Ed Enrollment

      Higher education is operating in a more competitive and consumer-driven environment than ever before, and new data reveals what actually drives enrollment growth.

      In this episode of the Career Education Report, Patrick Patterson, CEO of Level Agency, and Prithwi Dasgupta, President of LeadSquared North America, join host Dr. Jason Altmire to unpack findings from a national benchmarking study analyzing more than 500,000 student inquiries and $100 million in higher education advertising spend.

      Together, they discuss how student behavior, marketing channels, and operational execution intersect, and where institutions are falling behind.

      In this conversation, you’ll learn:

      • Why responding to student inquiries within the first five minutes can increase enrollment conversion rates by nearly 30%
      • How AI and automation enable faster, more personalized student engagement
      • Why brand building is a critical (and often underestimated) driver of enrollment performance
      • How channel mix decisions impact cost per enrollment, not just cost per lead
      • Where institutions are misallocating marketing dollars—and how to course-correct
      • What “great execution” looks like from first inquiry to enrollment

      Practical insights for enrollment leaders, marketers, and executives looking to move beyond surface-level metrics and design student-first experiences that convert.

      Resources & Links

      • Learn more about Level Agency: https://www.level.agency
      • Learn more about LeadSquared: https://www.leadsquared.com
      • Check out the Career Education Report Podcast: Linked here
      • See the full benchmarking report: Click here

      To learn more about Career Education Colleges & Universities (CECU), visit:
      https://www.career.org

      Afficher plus Afficher moins
      27 min
    Aucun commentaire pour le moment