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Go To Masters Show

Go To Masters Show

De : Conversations with GTM experts by Everstage
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In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.© 2026 Conversations with GTM experts by Everstage
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    Épisodes
    • Ankit Chopra on Why Partnerships Are the New Procurement
      Jan 22 2026

      Ankit Chopra is the Director of Financial Planning and Analytics for Cloud and AI Products at Neo4j. On this episode of the Finance Fireside podcast, he shares insights from applying AI and ML models to forecasting across Meta, Mambo, Atlassian, and Kespry—expertise that's now mainstream as the world catches up to what he's been doing for a decade.

      • Why finance is the "central nervous system" tracking and sending signals across product, engineering, and GTM teams
      • The pricing alignment triangle: customer value, usage, and financials must all synchronize for sustainable growth
      • How partnerships with cloud/AI providers create shared ecosystems of efficiency versus local optimization

      Connect with Ankit: LinkedIn
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      36 min
    • Jordan Rogers on Why RevOps Isn't IT Support for Sales
      Jan 20 2026

      Jordan Rogers is the Founding Partner at GTM Advisor Group. On this episode of the Go To Masters Show, he shares insights from 10+ years scaling RevOps functions across unicorns and PE-backed companies—including building Thumbtack's sales org from 4 reps using sticky notes to 90 reps with structured processes.

      • Why data is just a byproduct of good process—without consistent process, everything downstream is made up or wrong
      • The "scream test" for system cleanup: who will complain if you delete this field, record, or entire CRM?
      • Why RevOps should build for the rep, not the board—because unhappy reps don't follow processes, which makes boards unhappy anyway

      Connect with Jordan: LinkedIn
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      46 min
    • Mark Rosenthal on Why Great Sales Leaders Are Skeptical
      Jan 15 2026

      Mark Rosenthal is the Chief Revenue Officer at Castle, a $200 million managed security-as-a-service company focused on commercial real estate. On this episode of the Finance Fireside podcast, he shares insights from scaling revenue across vastly different stages—from $194K ARR to $35M at HQO, leading a $3.5B business at Google, and now $200M at Castle.

      • Why great sales leaders are skeptical while great salespeople are optimistic—and how to balance both
      • The "Three Moments of Truth" framework: champion confirmed, time-based incentive, and executive flyover email
      • Why he interviews every candidate, from salespeople to coordinators—holding the bar matters at every stage

      Connect with Mark: LinkedIn
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      23 min
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