Britney Spears and Miss Piggy have questions about beauty distribution.

Kirbie and Sara unpack Patrick Ta Beauty’s lawsuit against CVS over allegedly unauthorized sales, including the brand’s arguments about warranties, customer service and the appearance of an official partnership. What does buying outside an authorized retailer mean for shoppers, and how much does a product’s placement shape our perception of a brand? Then, Sephora becomes “Sethphora” for a Seth Rogen holiday campaign. We discuss why the reveal left us confused and whether every campaign needs a teaser. Plus: a Kirboween debrief featuring Kirbie’s custom Britney costume, fragrance fortunes and a jump-scare glambot; the Halloween candy debate; and the Smashbox foundation earning a spot in their rotations.

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When Jennifer Lawrence reached out about starting a beauty brand, Jasmina Aganovic’s first answer was no. So what changed?

In part two of our conversation, the Arcaea founder takes us inside mes°, the haircare brand she co-founded with Lawrence, from the TED talk that sparked their introduction to the year they spent getting to know each other before building a business together. Jasmina explains Jennifer’s vision for “unbothered beauty,” the unexpected science behind the brand’s name, and the three launch products designed to make your routine work around your life: a repair mask that doubles as a wet-look styler, a volumizing scalp treatment, and a serum for refreshing hair between washes.

Don't miss part one for more on Jasmina’s career, biotechnology in beauty, and her fragrance brand, Future Society.

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What if managing body odor started with feeding your skin’s ecosystem? MIT-trained scientist and Future Society founder Jasmina Aganovic joins us to explain the thinking behind Base Scent, the unscented treatment Kirbie hasn’t stopped talking about.

In Part 1, we discuss how Jasmina says the product works, why our personal scent changes over time, and why bringing something new to beauty requires more than a great formula. We also unpack what Future Society’s extinct-flower fragrances actually recreate, where she sees cosmetics and aesthetic treatments converging, and the consumer conversation missing from beauty’s rush toward AI. Plus, Jasmina shares her skincare and makeup staples—including a very good Naked palette throwback. Then, we tease Jasmina's next big project. Be sure to tune in on Tuesday for more details.

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