Couverture de Global Reach

Global Reach

Global Reach

De : Té Revesz
Écouter gratuitement

3 mois pour 0,99 €/mois Offre valable jusqu'au 12 décembre 2025. 3 mois pour 0,99 €/mois, puis 9,95 €/mois. Offre soumise à conditions.J'en profite

À propos de ce contenu audio

 We are all operating in a dynamic global marketplace, whether we reach across borders to find new customers and fresh ideas or face overseas competitors in our home market.Global Reach embraces the opportunities and challenges we encounter when operating in multiple countries and cultures. We talk with entrepreneurs and executives about their strategies for winning in fast changing world markets: cross-cultural communication, global branding, media and marketing, transportation and manufacturing, the future of finance, alternative investment strategies, innovation and IP protection.Global Reach interviews thought leaders about 21st century megatrends that impact international entities: trends like the business and politics of sustainability, the morphing nature of competitiveness, globalization, global companies vs national governments, worldview and growth prescriptions, emerging markets issues, and the corporate impact on society (governance, ethics and leadership).Té Revesz Economie
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • The Arrogance of Institutions: Dark Money Defenders attack Corporate Accountability &Transparency while Funding ReSegregation of US Elections

      The Arrogance of Institutions: Dark Money Defenders attack Corporate Accountability &Transparency while Funding ReSegregation of US Elections
      Jan 8 2015
      “When donations are secret, a politician can quietly shake down a company. . . . Reliance on political spending lets companies engage in political shenanigans rather than sound competitive practice.“ So say my guests, Bruce Freed, president of the Center for Political Accountability and former White House advisor Charles Kolb. Joined by quality guru John R. West, Global Reach examines the intersection of corporate governance, the new culture of transparency in political spending & corporate performance. We’ll compare the US stance against foreign bribery (via the FCPA) vs dark money & the “legalized bribery” embodied in the US Supreme Court’s Citizens United ruling and promoted by US Chamber of Commerce. Many of these dark money defenders are funding the REsegregation of American politics; how will this conflict with their stated support for diversity play out in the marketplace? What are the perils of outsourcing political spending? How could your global operations be affected?
      Afficher plus Afficher moins
      58 min
    • Special Encore Presentation: Women Entrepreneurs: From Idea to Global Game Changer

      Special Encore Presentation: Women Entrepreneurs: From Idea to Global Game Changer
      Jan 1 2015
      In 1983, 2 women started a marketing communications firm with an idea they could do it better, a $30k loan & 2 military surplus desks. Today Bonnie Brescia & Joan Bachenheimer lead BBK Worldwide, a global, multi-million dollar corporation that is changing the face of patient recruitment for clinical R&D in the pharma & biopharma industries. An integrated marketing pioneer, Ms. Brescia has been cited as one the 100 most inspiring people in her industry. How did she & her partner create an enterprise reflecting their philosophies about how a business’s products, services & culture could benefit clients & consumers? How could they be successful entrepreneurs & “superb mothers”—and circumvent the old boys’ network? What was their strategy for taking BBK global? For choosing overseas partners? How does their employee philosophy spur BBK’s growth? How are they using technology to change the industry? What new challenges confront female business owners when they go global?
      Afficher plus Afficher moins
      56 min
    • Special Encore Presentation: Secrets of Global Branding: Developing and cultivating your global footprint across various global business models and brand management models

      Special Encore Presentation: Secrets of Global Branding: Developing and cultivating your global footprint across various global business models and brand management models
      Dec 25 2014
      This week Bill Bierce, adviser to numerous global enterprises and entrepreneurs, reveals the secrets of global branding. President of the award winning business, start-ups and technology law firm Bierce & Kenerson PC, Bill talks about key challenges when developing and cultivating your global brand footprint. How do you create a brand management model that supports your business model? In a single entity? A new venture? A JV? A strategic alliance? What do you need to know to roll-up unrelated companies under a common brand, in multi-markets? Does the source of funds matter? How? What are funding sources for new brands? Protecting your brand in multiple jurisdictions: trademark vs copyright vs trade secrets? What does your TM NOT protect? What about costs? How do you extend a brand to new goods & services? How do you deal with inevitable conflicts of cohabitation? What unique challenges can you face with online branding? What do global privacy issues have to do with your global brand?
      Afficher plus Afficher moins
      57 min
    Aucun commentaire pour le moment