Episode Description:

Stop waiting for premium clients to find you on LinkedIn. In this episode, Victoria breaks down why posting to strangers doesn't work when you're starting your business—and reveals the fastest path to landing your first high-ticket clients.

If you've been perfecting your website, building funnels, or posting consistently hoping someone will discover you, this episode will completely shift your client acquisition strategy.

What You'll Learn:

• Why cold audiences don't convert in the early stages of business
• The psychology behind hiding from your warm network (and how to overcome it)
• Victoria's "Khloe Kardashian Jeans Effect" framework for client acquisition
• How one client booked a five-figure contract in just 6 weeks using warm networking
• The exact steps to leverage your existing network without feeling salesy or pushy
• Why your brother (or anyone in your network) can help you land premium clients

Key Takeaways:

The fastest way to premium clients isn't through complex marketing funnels—it's through the people who already know, like, and trust you. Your warm network is sitting on relationships with your ideal clients, and they're waiting to help you.

Mentioned in This Episode:

• The Book of Joy by the Dalai Lama and Desmond Tutu
• The Retreat Busines Coaching Community - Special open application here!

Thank you so much for listening to The Giving You Everything Podcast! Would love it if you could leave me a review on Apple or Spotify, so I can continue to reach more people!

Also, feel free to follow me on Instagram or learn more about me and my services at www.victoriawhittaker.com

We drop episodes every other Tuesday! See you in two weeks!

Show Notes

In this special first episode of the season, Victoria sits down with Ivette Fullerton—a powerhouse who's simultaneously running Cualli Co (a sustainable beach lifestyle brand celebrating Mexican heritage), pitching her debut novel to literary agents, and raising a family.

This conversation goes deep into what it really takes to build multiple businesses as a first-generation entrepreneur, the power of representation, and how astrology isn't just woo-woo—it's a legitimate tool for understanding yourself and your business journey.

Ivette gets refreshingly real about time management, the challenges of being a Latina business owner, learning business without formal training, and why sometimes you just need to "have the audacity of a mediocre white man" to take up the space you deserve.

Whether you're building a business, writing a book, or just trying to figure out how to juggle all the things while staying true to yourself, this episode is for you.

What We Cover:

Building Multiple Businesses + A Writing Career

• How Ivette structures her days between Cuallico, novel writing, and family life
• Time blocking strategies for managing multiple creative projects
• Why starting imperfectly is better than waiting to start perfectly

First-Gen Entrepreneurship & Representation

• Being a first-gen daughter of immigrant parents and how that shapes everything
• The reality of building a business without a business degree
• Why representation matters more than fear
• Creating your own table when you can't get a seat at someone else's

Astrology & Business

• How Victoria and Ivette bonded over Chani Nicholas
• Understanding your chart and how it influences your work style
• Having sun and moon in the 12th house and what that means for visibility

Real Advice for Builders

• "You cannot edit a blank page" - why you have to start before you're ready
• Being mindful of where your time goes and who it goes to
• The importance of surrounding yourself with women who get it
• Having the audacity of a mediocre white man

Guest Bio

Ivette Fullerton is the founder of Cuallico, a sustainable beach coastal lifestyle brand celebrating Mexican heritage. She's also a novelist who recently finished her first book and is currently pitching to literary agents. Most importantly, Yvette is a first-gen daughter of immigrant parents, which serves as the common thread throughout everything she creates—from her business to her writing. She lives in Hawaii with her family, where she's mastering the art of time blocking, morning walks, and building multiple dreams simultaneously.

Connect with Ivette:

• Cualico: Instagram, TikTok, Pinterest @cuallico
• Website: https://cuallico.com/

Thank you so much for listening to The Giving You Everything Podcast! Would love it if you could leave me a review on Apple or Spotify, so I can continue to reach more people!

Also, feel free to follow me on Instagram or learn more about me and my services at www.victoriawhittaker.com

We drop episodes every other Tuesday! See you in two weeks!

Show Notes

"The market is too crowded." "Everyone's already doing what I want to do." "How am I supposed to stand out?"

If you've thought any of these things, this episode is for you.

The truth? It's not about the market. It's about YOU—your unique gifts, your zone of genius, and what puts you in flow.

In this episode, I break down:

✨ Why looking outside yourself for answers keeps you stuck (and swaying back and forth between ideas)

✨ The difference between your zone of competence (what you're good at but drains you) vs. your zone of genius (what energizes you)

✨ My personal story of burning out doing resume work—and how I shifted to storytelling instead

✨ The 3-step process to building offers from your gifts:

1. Identify your gifts (CliftonStrengths or ask people close to you)
2. Build your offers around what puts you in flow
3. Test and refine with your ideal clients

You deserve to do work that feels good. Work that's easeful. Work that doesn't drain you.

Your business should be built around YOUR unique strengths—not what everyone else is doing.

LINKS:

Work with me:

• Business Clarity Intensive
• Learn about the Retreat Community
• Join the Retreat Community
• Book a call

Connect with me:

• Instagram
• LinkedIn

Resources mentioned:

• CliftonStrengths Assessment

💛 If this episode resonated, leave a review and share it with a friend who needs to hear this!

Thank you so much for listening to The Giving You Everything Podcast! Would love it if you could leave me a review on Apple or Spotify, so I can continue to reach more people!

Also, feel free to follow me on Instagram or learn more about me and my services at www.victoriawhittaker.com

We drop episodes every other Tuesday! See you in two weeks!