In this episode, we dive into the world of Kiko Milano — the Italian beauty brand that made trend-driven cosmetics accessible to everyone.

With over 1,100 stores and a mobile-first e-commerce strategy, Kiko has built a powerhouse brand… yet one growth lever remains underused: its gift card.

Why doesn’t Kiko appear on searches like “beauty gift card”?

And how can a gift card become a true business driver for acquisition, loyalty, and B2B growth?

David and Emilie break down Kiko’s gift-card strategy through:

Online visibility (SEO/SEA)

The purchase and payment journey

The recipient experience

And the untapped B2B & B2B2C potential

Expect data, insights, and concrete takeaways to help brands turn their gift cards into a high-performing omnichannel revenue stream.

A must-listen episode to understand why a gift card isn’t a product — it’s a payment instrument… and how Kiko could play the right strategy to win the game.

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode, we dive into UNIQLO’s gift card strategy across Europe — and uncover why one of the world’s strongest fashion retailers is still leaving major opportunities on the table.

From SEO visibility to the e-commerce journey, from fraud risks to the missing B2B and indirect distribution channels, we analyze every step of the program in France, the UK, Germany, and Italy.

What’s working? A smooth, account-free checkout, true omnichannel usage (online and in-store), and mobile wallet integration.
What’s missing? Stronger international SEO, a clear B2B offer, and a structured distribution strategy that could unlock significant revenue in the retail and e-commerce ecosystem.

If you want to understand how a global brand can turn a simple gift card into a powerful acquisition and loyalty tool — this episode is for you.

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Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Dans cet épisode, on décrypte le programme carte cadeau de Nocibé.

Quelles sont les forces d’une marque comme Nocibé sur le marché de la carte cadeau ?
Quels leviers restent à activer pour faire de leur programme carte cadeau un moteur de chiffre d’affaires omnicanal ?

On parle d’e-commerce, de retail, d’omnicanalité, de distribution fermée et d’acquisition client, avec un focus sur les enjeux juridiques, B2B et techniques pour industrialiser une stratégie de carte cadeau performante.

Un épisode riche en enseignements pour toutes les marques qui souhaitent structurer ou renforcer leur programme carte cadeau.

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Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.