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Giant Stories

Giant Stories

De : Medium Giant
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 While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, visit us at MediumGiant.co Economie Marketing et ventes
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    Épisodes
    • What Brain Health Can Teach Us — With Laura Bloom Gordon

      What Brain Health Can Teach Us — With Laura Bloom Gordon
      Feb 2 2026
      In this episode of Giant Stories, seasoned marketer Laura Bloom Gordon shares how her career journey — spanning global brands, major retailers, and media organizations — has shaped the way she communicates one of the most complex subjects in the world: brain health.As the Chief Marketing Officer at Center for BrainHealth, she talks about how science becomes a story, how data becomes meaning, and how communicating brain health ultimately requires the same tools great brands use: clarity, emotional resonance, accessibility, and courage.She also breaks down — beautifully and practically — how every person can strengthen their brain, improve cognitive reserve, and rethink what’s possible at any age.Episode highlights include:How Laura’s career-long thread of innovation and transformation informs her current roleThe transformational power of brand-building — and how scrappiness can be a superpowerWhy compassion is one of the most powerful brain enhancersThe surprising, simple daily habits that measurably strengthen your brain — and how to “think about how you think” Learn more about your ad choices. Visit podcastchoices.com/adchoices
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      40 min
    • Storytelling that Sells and Serves — with Natalie Yancy

      Storytelling that Sells and Serves — with Natalie Yancy
      Sep 12 2025
      From the enduring value of print to the rising role of AI in marketing, Natalie unpacks the tools, tactics, and truths behind modern media — and why authenticity, relevance, and community connection will always matter most. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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      28 min
    • Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese

      Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese
      Aug 16 2025
      In this episode of Giant Stories, we sit down with Crissy Niese, the Senior Vice President and Chief Customer Officer of Tire Discounters, to explore how a Cincinnati-based, family-owned company has grown from a one-bay garage into one of the nation’s largest independent tire and automotive service chains. Episode highlights include: The origins of Tire Discounters and its family-owned ethos Why storytelling is the foundation of Tire Discounters’ brand strategy The surprising power of humor and humanity in a traditionally “unsexy” industry Creating brand equity through cheeky signage, radio jingles, and character-driven ads How Tire Discounters brings employees and customers into the brand narrative Turning a transactional industry into a relationship-driven business Learn more about your ad choices. Visit podcastchoices.com/adchoices
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      39 min
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